ABP Digital, related to Anandabazar Patrika and The Telegraph, reaches over 15 million readers and 10 million social media followers. For Durga Puja 2024, it combines digital content material with on-ground initiatives to interact its viewers.
Central to ABP Digital’s Puja protection is Ananda Utsav, a digital platform providing a wealthy mixture of content material, from vogue developments to meals suggestions and cultural insights. Months earlier than the pageant, viewers tuned into Ananda Utsav for guides on pandals, must-visit meals spots, and festive suggestions.
Ananda Utsav attracted main manufacturers like ENO Chewy Bites (meals companion), Nihar Naturals (model companion), Raymonds, and Techno India College, strengthening its attain and relevance.
Previous the pageant, ABP Digital’s Agomonir Adda movie star chat present, sponsored by Prabhuji, featured distinguished personalities discussing their Durga Puja recollections. EIILM partnered because the presenting sponsor, with Prabhuji offering snacks throughout the adda classes.
ABP Digital strengthened neighborhood bonds via competitions like Abasoner Sinhasone and Sera Sarbojonin, which celebrated Resident Welfare Associations (RWAs) and neighborhood pujas. The Sera Sarbojonin contest, sponsored by Cadbury Celebrations, highlighted the perfect 200 Durga Puja pandals, fostering unity and creativity inside communities. Cadbury additionally hosted vibrant pop-up zones that includes conventional actions like dhunuchi nach and sindur khela, with movie star participation enhancing the festive spirit.
Varied manufacturers built-in their campaigns with ABP Digital’s initiatives, Cadbury Celebrations Utsaber Mishtimukh the place celebrities expressed gratitude to particular people of their lives, giving them Cadbury Celebrations. Partnering with influencers and celebrities, Nihar Naturals celebrated the great thing about Durga Puja, culminating in a star meet-and-greet occasion for contest winners. ABP Digital partnered with ENO for a citywide marketing campaign, that includes branded gates, banners, and stalls at neighborhood pandals, producing buzz for the brand new product.
Greenback launched the Abasoner BIGBOSS competitors, recognising distinctive RWA leaders for his or her neighborhood contributions. The highest 3 leaders had been awarded, inspiring different communities to attempt for excellence. Medical doctors’ Alternative sponsored the Pujor Sera Bhog contest, which celebrated the perfect bhog preparations throughout RWAs in Kolkata. This culinary showcase added a scrumptious aspect to the pageant, with famend personalities serving as judges.
ABP Digital collaborated with Snap-E, an eco-friendly app cab service, to advertise sustainable transportation throughout Puja. Senco Gold and Diamonds organised charming flash mobs in main puja zones, drawing consideration to their model and spreading festive cheer. Raymonds celebrated Puja vogue via a complete promoting marketing campaign, whereas Shreehari supplied unique vouchers to RWA members, selling its jewelry assortment.
ABP Digital’s Durga Puja campaigns blended custom with modernity, creating an interesting expertise.
Written with the View : afaqs