Avian WE’s tackle AI, pushing creativity and enterprise development

The PR business in 2024 skilled a transformative shift, pushed by the rising integration of synthetic intelligence and digital-first communication methods. Whereas the 12 months was marked by cautious optimism, companies throughout the board embraced expertise to reinforce effectivity, creativity, and analytics. In an unique dialog, Nitin Mantri, regional government managing director (APAC), WE Communications, […]

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Sleepwell unveils nexa foam with cake analogy

Sleepwell, a mattress model, has launched its patented Nexa Foam, providing higher assist with out the sink-in really feel of reminiscence foam. In partnership with Sideways Consulting, the model makes use of a cake analogy to elucidate the innovation. Sleepwell partnered with baker Shivesh Bhatia for a video the place he recreates Sleepwell Professional Nexa […]

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Solar TV appoints Bala Iyengar as Income Head for Regional Channels

Solar TV appoints Bala Iyengar as revenue head for the channel cluster of Solar Bangla, Solar Marathi and Solar Neo. Previous to this function, Iyengar was working with Helios Media as enterprise director for the previous 13 years. He took to LinkedIn to announce the identical. Iyengar comes with over twenty years of expertise. All […]

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IN-SPACe approval delays may disrupt linear TV broadcasting

Beginning April 1, TV viewers may miss main occasions just like the Indian Premier League (IPL) as over 100 channels, together with these from Sony, Star, and Zee, face potential disruption. The uncertainty arises if the overseas satellites they depend on fail to acquire approval from India’s house regulator, as talked about in a report […]

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ASCI companions with gaming federations to fight offshore betting advertisements

In a major transfer to deal with the rising considerations over unlawful betting and playing commercials of offshore entities, the Promoting Requirements Council of India (ASCI) signed a Memorandum of Understanding (MoU) with the Federation of Indian Fantasy Sports activities (FIFS), the All India Gaming Federation (AIGF) and the E-Gaming Federation (EGF), with impact from […]

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JioStar ramps its regional sports activities portfolio forward of IPL

JioStar is rebranding its sports activities channels forward of the upcoming Indian Premier League (IPL). These new channels are set to strengthen the community’s regional sports activities providing.The three way partnership shaped by Reliance Industries, Disney, and Bodhi Tree will likely be renaming 5 Sports18 channels as Star Sports activities. From March 15, 2025, Sports18 […]

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Limca revives its ‘Lime ‘N’ Lemoni’ theme with Triptii Dimri in new spot

Coca-Cola India’s homegrown model Limca is a well-liked beverage identified for its distinctive cloudy bubbles and refreshing zesty style. Now, Limca is launching a brand new summer time marketing campaign to convey a contemporary expertise to its shoppers.  A chilly sip of Limca on a sizzling day gives an prompt refreshing feeling, and this straightforward […]

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Vikrant Massey backflips into Campus Activewear’s ‘Transfer Your Approach’ marketing campaign

Campus Activewear, a sports activities and athleisure footwear model, right this moment launched the second leg of its Transfer Your Approach model marketing campaign, that includes Indian actor, Vikrant Massey. Constructing upon the success of the primary movie, this leg additional amplifies the core message of embracing individuality and authenticity. Celebrating self-expression and inspiring people […]

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Centerfruit takes over Delhi Metro’s PSAs for ‘Metro Mein Laplap’ marketing campaign

Centerfruit, from the home of Perfetti Van Melle, brings a twist to the Delhi Metro expertise with its Metro Mein Laplap marketing campaign— including a brand new dimension that turns routine metro bulletins into sudden bursts of enjoyable and flavour.  Simply as Delhi metro commuters ready for his or her normal station reminders, they have […]

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KFC’s new marketing campaign for boneless vary performs with notion: Glitch or a loop?

Deliveries in 10 minutes. Simple funds with a faucet. On-line buying throughout conferences. An AI companion for each day duties. Immediately’s technology prioritises comfort, each bodily and mentally. So why ought to satisfying your hen cravings be any completely different? In a brand new marketing campaign, KFC demonstrates how easy it’s to benefit from the […]

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