Coca-Cola India’s homegrown model Limca is a well-liked beverage identified for its distinctive cloudy bubbles and refreshing zesty style. Now, Limca is launching a brand new summer time marketing campaign to convey a contemporary expertise to its shoppers.
A chilly sip of Limca on a sizzling day gives an prompt refreshing feeling, and this straightforward perception is on the coronary heart of this yr’s marketing campaign. The marketing campaign encourages shoppers to rediscover the attraction of Limca’s signature Lime ‘N’ Lemoni fizz.
The marketing campaign stars Bollywood actress Tripti Dimri and her furry buddy, as she leaves behind the warmth and dirt in a uniquely Limca approach. The second she takes a sip of Limca, the scene transforms with dynamic visuals, her power lifts up, and a wave of zesty freshness takes over.
Ruchira Bhattacharya, senior director, advertising and marketing – Hydration, Sports activities, and Tea Class, India and South-West Asia Working Unit at The Coca-Cola Firm, stated, “Limca is a differentiated model and is way liked by shoppers throughout ages and with this marketing campaign we introduced all issues liked on Limca again to Limca. We even have a “light-hearted” melodious jingle and the very endearing Tripti, each have really uplifted our marketing campaign. We hope to re-in drive Limca’s management within the beverage class, guarantee it stays the go-to selection for immediate revitalisation and pleasure with this stunning marketing campaign.”
Tripti Dimri added, “Limca makes me very nostalgic, and this marketing campaign took me again to the previous, charming, enjoyable world of Limca and I’m simply so glad that I bought be part of it. I had an absolute ball of a time taking pictures this with Dibakar Sir and the complete staff. Actually hope individuals find it irresistible. This one is all coronary heart!”
A 360-degree technique will drive visibility by partaking storytelling throughout platforms. By bringing a contemporary spin on its long-standing legacy, Limca invitations everybody to take a sip and expertise the Lime ‘N’ Lemoni feeling — that invigorates a feel-good rush that solely a Limca second can ship.
Inventive Staff : Nakul Sharma, Tirtho Ghosh, Deepak Pandey, Ramesh Sain, Kavya Rangan
Account Administration: Charu Bhatnagar, Virender Bhawnani, Varundeep Kaur
Technique: Shubhrojyoti Roy, Khyati Gupta
Manufacturing Home : Hogarth
Director : Dibakar Banerjee
Music: Sameer Uddin
Singer: Lagnajita Chakraborty
Written with the View : afaqs
