Netflix to stream WWE from April 1 in India

Netflix has introduced the growth of its World Wrestling Leisure (WWE) partnership to incorporate India, with streaming set to start on 1 April 2025. This growth builds upon Netflix’s present unique rights to WWE content material in the US, Canada, and the UK. In a promotional video focused particularly at Indian viewers, WWE legend Triple […]

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Leo Burnett’s Samir Gangahar passes away

The promoting trade mourns the lack of Samir “Sam” Gangahar, President – North at Leo Burnett India, who handed away on Friday. A revered determine with over three many years in promoting, Gangahar leaves behind a legacy of outstanding management and vital contributions to the sector. Throughout his illustrious 18-year profession at Leo Burnett, Gangahar […]

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Karnataka to launch OTT platform for Kannada movies, pronounces CM

Karnataka Chief Minister Siddaramaiah has introduced plans to create a state-run OTT platform for Kannada cinema. The announcement was made throughout his state Funds speech, responding to considerations from main Kannada actor-producers together with Rakshit Shetty and Rishab Shetty, who’ve skilled difficulties securing releases on main streaming platforms. The federal government has allotted Rs 3 […]

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Behrouz Biryani unveils ‘Royal Steel Handi’ for Ramadan with Saif Ali Khan

Behrouz Biryani has launched the ‘Royal Steel Handi,’ a brand new biryani packaging designed for group eating. The steel handi is accessible in Serves 2 and Serves 4 parts, aiming to reinforce house eating throughout Ramadan. The model claims that is the primary large-scale launch of its form on the planet. Behrouz Biryani put in […]

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McKinsey acquires ET Medialabs

McKinsey, a worldwide administration consulting agency has introduced the acquisition of ET Medialabs (ETML), a efficiency advertising and marketing and analytics company. Sixty colleagues from India with deep analytics experience, proprietary expertise, and confirmed methodologies will additional strengthen McKinsey’s digital advertising and marketing operations and expertise (DMOT) capabilities.  With this acquisition, the corporate now has over […]

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Myntra’s ‘Vogue Ki Adalat’ places style myths on trial with Archana Puran Singh

This Girls’s Day, Myntra has launched ‘Vogue Ki Adalat,’ a marketing campaign that includes Archana Puran Singh because the choose, together with digital creators Sakshi Sindwani, Ruhee Dosani, and Meghna Kaur. The marketing campaign highlights the judgments ladies face for his or her style and sweetness selections, reinforcing Myntra’s deal with self-expression and particular person […]

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Jindal Stainless ‘Flips the Script’ on office gender bias

Jindal Stainless has launched a video marketing campaign known as ‘Flip the Script’ on the event of Worldwide Girls’s Day. The video includes a function reversal, highlighting situations the place males encounter gender-specific stereotypes and perceptions, that are often reserved for girls.  It locations males in uncomfortable conditions the place they’re requested questions historically directed […]

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ixigo & ‘Registani Ladkiyan’ encourage ladies to journey freely in new video

ixigo, India’s OTA, has launched a video with ‘Registani Ladkiyan’ for Worldwide Girls’s Day. The Instagram video captures sisters, Aavya and Raunak, sharing their journey goals. One needs to discover the world with the assistance of ixigo, whereas expressing a want to journey on her mom’s behalf and fulfill her long-awaited want. This collaboration highlights […]

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Akshay Kumar brings comedian aptitude to Zepto’s first advert for its SuperSaver mode

Zepto, India’s quickest rising fast commerce platform, unveils its SuperSaver marketing campaign, that includes Akshay Kumar and Jr. NTR. Beneath the tagline “Costs itne low, ek baar dekh toh loh,” the marketing campaign highlights the low costs supplied by sellers on Zepto. The multilingual marketing campaign ensures the message reaches buyers throughout India. Akshay Kumar […]

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Britannia Marie Gold honours Avani Lekhara with particular version pack

Britannia Marie Gold has launched a particular version biscuit and packaging to recognise Avani Lekhara, the primary Indian feminine athlete to win gold at each the Paris 2024 and Tokyo 2020 Video games. Conceptualised by Gifted, the  particular version biscuit is designed to replicate the size of Avani Lekhara’s taking pictures goal, with etchings representing […]

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