KFC India requires proposals from social first companies

KFC India, a worldwide hen restaurant model has invited proposals from social-first companies specialising in meme advertising, popular culture, and trend-driven content material.  In an official LinkedIn put up, the model introduced its intent to collaborate with an company able to creating agile, partaking, and culturally related content material to strengthen its digital presence. The […]

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Denver’s new marketing campaign with Mahesh Babu celebrates success with values

Denver, a males’s perfume model, launches an inspiring extension of its iconic Success Ought to Not Go to Your Head, However Your Coronary heart marketing campaign, that includes famous person Mahesh Babu. This newest marketing campaign goes past redefining luxurious—it reinforces the assumption that true success is rooted in values, character, and integrity. It serves as […]

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Bingo! Mad Angles brings Raghu Ram onboard as Chief Triangle Officer

In an fascinating and unconventional partnership, Bingo! Mad Angles, a snack model, has introduced the appointment of Raghu Ram as its new ‘CTO – Chief Triangle Officer’. Identified for his fiery character and no-nonsense perspective, Raghu is ready to carry his distinctive perspective to the model. The thrill kicked off when a mysterious video clip […]

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Sirona founders reacquire model from Good Glamm Group

In a enterprise transfer, Sirona Hygiene co-founder Deep Bajaj has introduced that the model is again beneath its authentic management after being reacquired from the Good Glamm Group. Sirona was initially bought to the Good Glamm Group in October 2024 for Rs. 450 crore (round $60 million) in an all-cash transaction. Bajaj took to LinkedIn […]

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NIC says ‘lower down on sugar, not style’ in its new marketing campaign

Yearly individuals make guarantees to make main life-style adjustments. However by February, they wrestle to maintain them. And even bear in mind them. However this time, there’s one behavior they will hold simply – slicing down on sugar. NIC’s new ‘No Added Sugar Vary’ is proof you may have all of it. The identical style with […]

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NBA expands partnership with YouTube to livestream video games and occasions in India

The Nationwide Basketball Affiliation (NBA) introduced an enlargement of its current content material partnership with YouTube that can see NBA video games and marquee occasions livestreamed to followers in India on the NBA’s international YouTube channel via the rest of the 2024-25 season.  Reside protection will embrace weekly regular-season video games, NBA All-Star 2025, a […]

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OMD India wins built-in mandate for Piramal Client Healthcare

Piramal Pharma has awarded its built-in media mandate to OMD India, a part of Omnicom Media Group. Following a multi-round pitch, the company has been chosen to deal with the model’s development by means of inventive and efficient communication. OMD India will spearhead the strategic advertising and marketing and media efforts for Piramal Pharma’s portfolio […]

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BuzzFeed to launch its personal social platform centered on enjoyable & creativity

BuzzFeed, the media website recognized for its movie star information and quizzes, introduced on Tuesday that it’s growing its personal social media platform to fight on-line negativity, based on media reviews. BuzzFeed Inc. CEO Jonah Peretti goals to make the web enjoyable once more by launching a brand new social media platform, shifting away from […]

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How behavioural economics shapes Indian grocery decisions

In each Indian family, the grocery listing—or parchi—is way over a mere stock of requirements. It’s a dynamic, dwelling doc that displays the intricate dance between financial constraints, cultural values, and private aspirations. The parchi gives a window into shopper behaviour, revealing how households steadiness survival with goals of upward mobility and the way each […]

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Ibrahim Ali Khan and Khushi Kapoor swap playlists in new Spotify advert

Spotify India’s newest advert movie has captivated audiences on-line, that includes Khushi Kapoor and Ibrahim Ali Khan, the son of famend actor Saif Ali Khan. Set in opposition to the romantic backdrop of Valentine’s Day, the advert captures the playful but heartfelt battle between the 2 as they try to search out the proper presents […]

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