OMD India wins built-in mandate for Piramal Client Healthcare

Piramal Pharma has awarded its built-in media mandate to OMD India, a part of Omnicom Media Group. Following a multi-round pitch, the company has been chosen to deal with the model’s development by means of inventive and efficient communication. OMD India will spearhead the strategic advertising and marketing and media efforts for Piramal Pharma’s portfolio […]

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BuzzFeed to launch its personal social platform centered on enjoyable & creativity

BuzzFeed, the media website recognized for its movie star information and quizzes, introduced on Tuesday that it’s growing its personal social media platform to fight on-line negativity, based on media reviews. BuzzFeed Inc. CEO Jonah Peretti goals to make the web enjoyable once more by launching a brand new social media platform, shifting away from […]

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How behavioural economics shapes Indian grocery decisions

In each Indian family, the grocery listing—or parchi—is way over a mere stock of requirements. It’s a dynamic, dwelling doc that displays the intricate dance between financial constraints, cultural values, and private aspirations. The parchi gives a window into shopper behaviour, revealing how households steadiness survival with goals of upward mobility and the way each […]

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Ibrahim Ali Khan and Khushi Kapoor swap playlists in new Spotify advert

Spotify India’s newest advert movie has captivated audiences on-line, that includes Khushi Kapoor and Ibrahim Ali Khan, the son of famend actor Saif Ali Khan. Set in opposition to the romantic backdrop of Valentine’s Day, the advert captures the playful but heartfelt battle between the 2 as they try to search out the proper presents […]

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Sprite onboards Sharvari as model ambassador

Sprite India has formally introduced Bollywood’s new actress, Sharvari, as its new model ambassador. Identified for her easy and charming persona, Sharvari embodies the refreshing, younger and funky angle that Sprite stands for. The gifted actress, who’s extensively considered one of the best actor of her technology, has already made a mark within the trade […]

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Punjab Kings onboards FREEMANS as official instruments companion for IPL 2025

Punjab Kings have secured a serious enhance for his or her Indian Premier League (IPL) 2025 marketing campaign by signing FREEMANS Instruments as its official instruments companion for the upcoming season. This partnership marks FREEMANS’ dedication to sporting excellence within the area whereas strengthening Punjab Kings’ preparations for the upcoming IPL season. Commenting on the […]

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Haier India turns into title sponsor for JioHotstar’s Match Centre Dwell at Champions Trophy

Haier Home equipment India, a world home equipment model has introduced its affiliation because the title sponsor for Match Centre Dwell on JioHotstar for the upcoming ICC Males’s Champions Trophy 2025, scheduled from February 19 to March 9, 2025. The partnership reinforces Haier’s advertising technique, aimed toward partaking premium, younger, tech-savvy, and trendy customers by […]

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Haldiram’s and JITO-JIIF lead Rs 16 crore funding in AI-driven Almonds Ai

Almonds Ai, a channel loyalty, rewards and options firm has secured a Rs 16 crore seed funding spherical led by the promoters of Haldiram’s, a snack meals enterprises at an undisclosed valuation. The spherical additionally noticed participation from outstanding buyers together with Enterprise Catalyst, Ever Develop Capital, 9 ALPS, Hemant Jain (MD – KLJ Group, […]

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PNB MetLife and Smriti Mandhana urge Indians to plan for a safe retirement

PNB MetLife India Insurance coverage Firm has unveiled its newest marketing campaign, Aapka aage ka plan kya hai?, geared toward inspiring people to take cost of their retirement planning with confidence. The marketing campaign emphasises the importance of early monetary planning for Indians to get pleasure from their post-retirement years with independence and dignity. By asking […]

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Sara & Ranveer play rivals in new Kurkure X Ching’s Secret TVC

Kurkure and Ching’s Secret have launched a brand new Kurkure Ching’s Schezwan Chutney flavour, combining Kurkure’s crunch with Ching’s Schezwan style. Kurkure and Ching’s Secret have launched a brand new TV industrial that includes model ambassadors Sara Ali Khan and Ranveer Singh. The advert depicts a rivalry between two fictional cities, “Kurkure-Garh” and “Schezwanpur,” which […]

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