Shalini Passi takes over the kitchen in Veeba’s new marketing campaign

Shalini Passi, recognized for her position in Netflix’s Fabulous Lives of Bollywood Wives, has partnered with Veeba for a brand new marketing campaign that highlights the model’s message: Mehnat ka Phal Veeba hota hai (The style of arduous work is Veeba). Passi, recognized for her deal with wellness, options in a three-part video collection the […]

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94% of B2B entrepreneurs in India see AI boosting ROI regardless of challenges: LinkedIn

Almost half of B2B entrepreneurs in India should justify advertising spend to C-suite executives each month, in keeping with new analysis from LinkedIn. The research additionally discovered that 89% of B2B entrepreneurs wrestle to measure the long-term affect of campaigns as shopping for cycles get longer. LinkedIn’s new ‘B2B ROI Influence’ analysis, which surveyed over […]

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Girls’s cricket positive factors momentum with 103% surge in searches: Kantar

Kantar, a advertising and marketing information and analytics firm, as we speak introduced the discharge of its inaugural ‘India in Search’ report, a complete evaluation, derived from information curation of Google search developments, additional analysed by mapping rising themes and matters in opposition to the Kantar pattern framework matrix. The report reveals dynamic shifts throughout […]

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The Advert Membership Bangalore presents Inspiration Room 11 with Deepa Chauhan

The Advert Membership Bangalore introduced the eleventh version of the Inspiration Room, that includes the unimaginable Deepa Chauhan – a MasterChef India Season 7 contestant and ambassador of Sindhi delicacies. This occasion will happen on Thursday, February 20, 2025, on the Renaissance Bengaluru Race Course Street. At Inspiration Room 11, Deepa will current dishes like […]

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Man wins shopper case towards PVR for losing time with lengthy film advertisements

A Bengaluru shopper court docket has directed PVR Cinemas and INOX to show the precise begin time of flicks on tickets, quite than the time when commercials start. The ruling got here after a grievance was filed towards PVR, INOX, and BookMyShow, difficult the extended advertisements earlier than film screenings. The order was issued by […]

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Narayana Well being unveils new ‘Apno Ki Fikr’ marketing campaign for vital care

Narayana Well being has launched a brand new part of its “Apno Ki Fikr” marketing campaign, specializing in vital specialties like Oncology, Neurosciences, and Renal Sciences.  The marketing campaign emphasises the significance of well timed medical intervention and reassures households that knowledgeable care is on the market when wanted essentially the most. The marketing campaign […]

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Avian WE’s tackle AI, pushing creativity and enterprise development

The PR business in 2024 skilled a transformative shift, pushed by the rising integration of synthetic intelligence and digital-first communication methods. Whereas the 12 months was marked by cautious optimism, companies throughout the board embraced expertise to reinforce effectivity, creativity, and analytics. In an unique dialog, Nitin Mantri, regional government managing director (APAC), WE Communications, […]

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Sleepwell unveils nexa foam with cake analogy

Sleepwell, a mattress model, has launched its patented Nexa Foam, providing higher assist with out the sink-in really feel of reminiscence foam. In partnership with Sideways Consulting, the model makes use of a cake analogy to elucidate the innovation. Sleepwell partnered with baker Shivesh Bhatia for a video the place he recreates Sleepwell Professional Nexa […]

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Solar TV appoints Bala Iyengar as Income Head for Regional Channels

Solar TV appoints Bala Iyengar as revenue head for the channel cluster of Solar Bangla, Solar Marathi and Solar Neo. Previous to this function, Iyengar was working with Helios Media as enterprise director for the previous 13 years. He took to LinkedIn to announce the identical. Iyengar comes with over twenty years of expertise. All […]

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IN-SPACe approval delays may disrupt linear TV broadcasting

Beginning April 1, TV viewers may miss main occasions just like the Indian Premier League (IPL) as over 100 channels, together with these from Sony, Star, and Zee, face potential disruption. The uncertainty arises if the overseas satellites they depend on fail to acquire approval from India’s house regulator, as talked about in a report […]

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