Ogilvy’s Ritu Sharda joins Pravis as Associate & Chief Inventive Officer

Pravis, a advertising and marketing company, introduced the appointment of Ritu Sharda as its companion and chief inventive officer. With over twenty years of expertise within the business, Sharda joins Pravis from Ogilvy. In her new function, Sharda will oversee Pravis’ inventive technique, aligning brand-building and efficiency advertising and marketing to deal with enterprise challenges. […]

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Asian Paints unveils new sonic identification crafted by BrandMusiq

Asian Paints, a paint and décor firm, has unveiled a particular sonic identification crafted by BrandMusiq. This sonic branding initiative deepens the emotional connection between the model and its viewers, seamlessly integrating throughout Asian Paints’ numerous content material and media properties. Constructed upon the model’s heritage of creativity and innovation, this sonic identification strengthens Asian […]

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Ludic rolls out sliders with enjoyable marketing campaign on consolation and magnificence

Ludic, a footwear-first way of life model, launched its Slider assortment with an advert marketing campaign that includes the tagline “Consolation aisa, ki ab kya bataayein”. The advert makes use of nostalgia and comedy to spotlight consolation and has resonated with audiences throughout Millennials and Gen-Z. The second movie focuses on consolation by way of […]

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Punjab Kings identify Kshema Common Insurance coverage as official IPL companion

Punjab Kings has introduced Kshema Common Insurance coverage as its ‘Official Common Insurance coverage Companion’ for the upcoming IPL season. The partnership focuses on partaking followers. As a part of the partnership, the Kshema emblem will function on the enjoying and observe kits of the Punjab Kings crew. Kshema Safe Arms, a digital initiative, will […]

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Tata Play and Airtel Digital TV plan merger as DTH market struggles: ET

Bharti Airtel is reportedly merging its DTH arm, Airtel Digital TV, with Tata Play in a share swap deal, with Airtel set to carry a majority 52-55% stake. Tata Play’s present shareholders, together with Tata Sons and Walt Disney, will retain 45-48%. The merger goals to strengthen Airtel’s broadband and leisure portfolio by integrating telecom, […]

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Connekkt Media acquires Hollywood advertising company Mob Scene

Connekkt Media has acquired Mob Scene, a Hollywood advertising company recognized for its work on main movie campaigns. For almost 20 years, Mob Scene has dealt with advertising for Hollywood movies and sequence, together with Avatar, Dune, Barbie, Jurassic World, The Final of Us, and Puss in Boots. The company has additionally labored on campaigns […]

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How LS Digital’s tech stack bridges AI adoption gaps for manufacturers

LS Digital, an Indian built-in digital enterprise transformation firm, lately launched its AI Advertising and marketing Stack, a complete providing that integrates synthetic intelligence into each advertising service. This initiative positions AI as a default throughout all companies, enabling entrepreneurs to entry cutting-edge instruments that ship insights, optimise methods, and lead in an AI-driven period. […]

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ITV Community appoints Akshansh Yadav as CPTO for its Digital Enterprise

ITV Community has appointed Akshansh Yadav as chief product and know-how officer (CPTO) for its digital enterprise. Yadav is called a seasoned media veteran with over a decade of expertise, having labored with media manufacturers together with ABP Information, Zee Information, and the India Right now Group, with which he was most lately related.He brings […]

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Crompton Greaves Client Electricals names Tanmay Prusty as CMO

Crompton Greaves Client Electricals appoints Tanmay Prusty as chief advertising officer (CMO). Previous to this function, Prusty led the enterprise unit at Capital Meals below Tata Client Merchandise. The corporate introduced in an trade submitting that its board of administrators accredited the appointment of Tanmay Prusty as chief advertising officer, designated as senior administration personnel, […]

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Zouk names Kriti Sanon as model ambassador

Zouk, an Indian way of life model, has appointed Bollywood actress Kriti Sanon as its model ambassador. She represents the model’s deal with combining conventional and trendy design. This collaboration goals to increase the model’s attain amongst customers in search of each model and performance. Disha Singh, founding father of Zouk, shared her pleasure concerning […]

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