Zouk, an Indian way of life model, has appointed Bollywood actress Kriti Sanon as its model ambassador. She represents the model’s deal with combining conventional and trendy design.
This collaboration goals to increase the model’s attain amongst customers in search of each model and performance.
Disha Singh, founding father of Zouk, shared her pleasure concerning the partnership, stating, “Kriti’s confidence and authenticity make her a terrific match for Zouk. She represents the trendy Indian client—somebody who values heritage but additionally embraces up to date traits. Together with her on board, we’re excited to introduce Zouk to much more individuals.”
Pradeep Krishnakumar, co-founder of Zouk, added, “Partnering with Kriti Sanon is a giant step ahead for us. Her affect and love for Indian craftsmanship align completely with our imaginative and prescient of making fashionable, practical, and thoughtfully designed purses.”
Kriti Sanon expressed her enthusiasm, saying, “Zouk’s method to design immediately resonated with me. Their luggage superbly mix conventional Indian components with trendy aesthetics. I like manufacturers that inform a narrative, and Zouk does that effortlessly. I’m excited to be a part of this journey and characterize a model that actually celebrates up to date Indian trend.”
Written with the View : afaqs
