Niva Bupa tackles medical health insurance considerations in new digital marketing campaign

Niva Bupa has launched a brand new medical health insurance product, ‘Rise,’ geared toward India’s center class, addressing monetary challenges in healthcare. The corporate has additionally launched a digital marketing campaign, ‘Ab India Karega Rise’, to advertise the product. ‘Rise’ is designed to supply inexpensive and complete well being protection for people with fluctuating incomes. […]

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Social Panga appoints Soumabha Nandi as EVP- Artistic Technique & Progress

Social Panga, a inventive and digital advertising company has appointed Soumabha Nandi as govt vice president- inventive technique and development. In his new function, Nandi will lead the company’s inventive imaginative and prescient, steering its strategic evolution to craft compelling model narratives and ship high-impact advertising options. Past spearheading campaigns, he will even concentrate on […]

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Singer India appoints Talk India as strategic communications companion

Singer India has appointed Talk India as its communications companion. This collaboration goals to reinforce Singer India’s model presence and visibility. Talk India, an built-in communications company, will assist Singer India’s model messaging and market positioning utilizing international insights and data-driven methods. The company will lead Singer India’s communication efforts, specializing in shopper and stakeholder […]

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BCCI seeks company for IPL 2025 media shopping for and technique

The Board of Management for Cricket in India (BCCI) has kicked off the hunt for an company to deal with media shopping for and technique for the TATA IPL 2025. The cricket physique has issued an Expression of Curiosity (EOI) inviting businesses with confirmed experience in executing large-scale campaigns throughout TV, radio, digital, print, and […]

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PepsiCo names Om Jha as Director of International Media Capabilities

PepsiCo has elevated Om Jha to the position of director of worldwide media capabilities. Previous to this, Jha was working as director of media, information, advertising capabilities and partnerships at PepsiCo for the previous 2 years. He took to LinkedIn to announce the identical. Jha started his tenure at PepsiCo in 2019 as the top […]

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Bharat Gupta steps down as CEO of Jagran New Media after 25 Years

Bharat Gupta has introduced his choice to step down as CEO of Jagran Prakashan and Jagran New Media after 25 years with the organisation. Gupta mentioned he’s stepping away to discover contemporary views and future alternatives. “It has been a rare journey of studying, collaboration, and innovation,” mentioned Gupta. “Stepping away from an organisation that […]

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Omnicom seeks CCI approval to accumulate Interpublic Group

Omnicom Group Inc., a number one world advertising and promoting agency, has approached the Competitors Fee of India (CCI) for approval of its deliberate acquisition of The Interpublic Group of Firms, Inc. (IPG), in keeping with media reviews. As a part of the proposed deal, Omnicom’s absolutely owned subsidiary, EXT Subsidiary Inc. (Omnicom Merger Sub), […]

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Cola wars warmth up! Pepsi takes a jab at Coca-Cola’s ‘Half Time’ push

With IPL 2025 across the nook, a number of chilly drink manufacturers like Limca, Thums Up and others have kicked off star-studded campaigns, vying for shopper consideration. Amidst this, Pepsi has reignited the cola wars with its daring new marketing campaign, Anytime is Pepsi Time, taking a playful jab at rival Coca-Cola’s Half Time push. The […]

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The Marcom Avenue wins inventive mandate for STUDDS and SMK Helmets

The Marcom Avenue, a advertising and marketing company, specialising in strategic development for its companions, has been awarded the celebrated inventive mandate for the social media and manufacturing administration of helmet manufacturers – STUDDS and SMK. Underneath the brand new mandate, The Marcom Avenue will oversee varied providers together with  content material creation, reside video […]

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Adani Group unveils new movie in ‘Hum Karke Dikhate Hain’ sequence

In continuation of its “Hum Karke Dikhate Hain” tales, the Adani Group proclaims the launch of its newest movie, “Journey of Desires”, which highlights the facility of Adani Ports. The movie highlights Adani Ports’ position in supporting companies with connectivity and services, reflecting the theme of ‘Hum Karke Dikhate Hain’. The movie opens with a […]

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