Parag Milk Meals, a dairy FMCG firm and the mother or father firm of the Gowardhan model, has introduced the launch of its festive marketing campaign that includes a brand new Tv Business (TVC) and Digital Video Business (DVC) for its Gowardhan Khushiyan Mithai vary. With 100% pure Gowardhan Ghee, this premium vary of sweets will likely be promoted by means of the movie, which aired throughout all channels, marking the Dussehra celebration.
Gowardhan Khushiyan Mithai ensures 100% pure and unadulterated sweets by utilizing Gowardhan Ghee, with all elements sourced and packaged in-house to go away zero probability of adulteration.
The core message of the TVC, “Na bhakti me na bhog me na mithai me, milavat kahi bhi nahi honi chahiye”, highlights the significance of purity in each facet of life—whether or not in devotion, choices, or meals. The industrial showcases a conventional pooja thali being arrange, adopted by the scrumptious Gowardhan Khushiyan sweets—Kaju Katli, Kesar Pedha, Malai Pedha, and Kaju Pista Roll—being generously made with pure Gowardhan Ghee, symbolising the authenticity and purity of those festive delicacies. The movie concludes with the road, “This season deliver dwelling the purity of Gowardhan Khushiyan Mithai,” urging shoppers to decide on sweets made with shatpratishat shuddh (100% pure) elements.
There’s an rising demand for transparency and purity in meals, particularly in the course of the festive season when households have fun with sweets,” mentioned Akshali Shah, government director at Parag Milk Meals “Stories of adulterated mithai have raised issues, and our newest marketing campaign goals to handle this by emphasizing our dedication to high quality. We’re proud to introduce Khushiyan Mithai, crafted with 100% pure Gowardhan Ghee, making certain sweets that aren’t solely scrumptious but in addition secure for consumption. Because the festivities draw close to, we provide a premium choice that upholds the best requirements of purity, permitting households to have fun with purity. For us, purity just isn’t a luxurious however a normal that must be upheld, particularly in our cherished traditions.”
“We perceive the deep emotional connection Indians have with sweets, particularly throughout festivals,” added Samarth Shrivastava, founder BelieveTrinity, the company behind the brand new marketing campaign. “Many occasions, we’re not sure whether or not the Mithai that we purchase has been made with 100% pure elements, our marketing campaign assures shoppers that with Gowardhan Khushiyan Mithai, they’re bringing dwelling not simply sweets, however a promise of purity and custom.
The TVC and DVC at the moment are dwell and will likely be aired throughout regional TV channels and digital platforms in Maharashtra, Gujarat, and Delhi NCR, the movie can be obtainable for viewers nationwide on YouTube. Shoppers should buy Gowardhan khushiya Mithai by means of main on-line platforms, together with Amazon, Flipkart, and quick-commerce providers like Blinkit in Mumbai, Pune, Ahmedabad, and Delhi NCR.
Written with the View : afaqs