Atlys, a visa processing platform, has unveiled its first-ever model marketing campaign. The marketing campaign encapsulates atlys’ dedication to delivering on its promise—“Visas on time, assured”. It speaks on to a brand new era of vacationers who worth comfort and effectivity, making certain peace of thoughts for anybody planning their subsequent journey.
That includes two humorous adverts, the marketing campaign spotlights the customarily awkward moments vacationers face when immersing themselves in new cultures. These situations spotlight atlys’ skill to simplify one of the anxious components of worldwide journey — getting a visa on time. Whereas the onus of adopting the native cultural norms, is on the vacationers themselves!
In The French Menu, an Indian couple is baffled by a French waiter at a Parisian café, rattling off the menu in fast French. Because the couple alternate helpless glances, the punchline lands with the voiceover: “Studying the native language—on you. Getting your visa on time—on us.”
The second advert, The Man in Japan, takes place in a standard sushi restaurant in Japan, the place Brij, an Indian traveler, struggles hilariously with chopsticks. Simply as he lastly manages to select up a chunk of sushi, it slips and lands awkwardly on the desk a lot to the amusement of a neighborhood Japanese patron. The playful voiceover follows: “Studying to make use of chopsticks—on you. Getting your visa on time—on us.”
“Our first model marketing campaign is a press release of intent of what we stand for — ensuring that your visa isn’t the factor holding you again. Whereas journey may be filled with surprises, we wish vacationers to know they’ll at all times depend on us for a seamless visa course of. It is about extra than simply logistics; it is about delivering peace of thoughts. So you possibly can concentrate on spending time on the extra enjoyable stuff, like selecting up native cultural norms and practices” stated Santosh Hegde, head of selling at atlys.
The marketing campaign will probably be launched on YouTube and leveraged throughout atlys’ owned social media channels to have interaction international audiences.
Written with the View : afaqs