Aditya Birla Jewelry’s Indriya launches a brand new diamond marketing campaign introducing the Indriya Diamond Assortment. The marketing campaign highlights the enduring connection between girls and their jewelry, impressed by the timeless enchantment of diamonds.
The movie depicts a girl’s dialog with a diamond and its craftsman, showcasing her connection to diamond jewelry. It options necklaces, earrings, bracelets, and rings, emphasising their enchantment and emotional significance. Moreover, the movie showcases the intricate course of of reworking uncooked diamonds into items of jewelry.
Shantiswarup Panda, CMO, Indriya mentioned, “The brand new marketing campaign on Indriya Diamonds presents the facet of our diamonds’ Sides and Sparkle, which make a girl fall in love with them endlessly. The marketing campaign story is an interesting dialog between a girl and the diamonds, which at Indriya are chosen, reduce, polished, graded, and set to provide them a sparkle that may make her coronary heart hum, ‘Dil abhi bhara nahi…’”
Tanuja Bhat and Komal Bedi Sohal, Sr ECDs and inventive heads, Magnificence and Luxurious Collective, Ogilvy West mentioned, “An actual diamond has a really distinctive high quality – identical to love, one has to attend for it for ages. Identical to love, it could create sparks and sparkles that can stick with you perpetually. Indriya being a model concerning the limitless love a girl’s coronary heart holds for jewelry, we determined to make use of this stunning perception to craft the marketing campaign. It captures the love the wearer has for the completed piece and the love the Kaarigar places in every side of each diamond. It’s the story of two hearts beating with limitless love for Indriya Diamonds.”
The marketing campaign will likely be launched throughout a number of platforms, together with related TV, digital, and social media.
Written with the View : afaqs
