Kurkure, a beloved snack in Indian households for over 25 years, launched UP ka No. 1 Style marketing campaign, to rejoice its recognition and deep-rooted reference to the individuals of Uttar Pradesh. Identified for its distinctive masaledaar flavour and crunch, Kurkure has lengthy been a well-loved snack in UP, resonating with the area’s style for daring and genuine snacks.
To additional strengthen its presence within the state, Kurkure launched a brand new, value-packed providing: Kurkure Masala Munch with 65% additional. This enhanced product delivers much more of the daring, flavourful style that UP shoppers crave. This marketing campaign reinforces Kurkure’s dedication to offering UP shoppers with scrumptious, satisfying snacking experiences tailor-made to native style preferences.
In collaboration with well-liked regional influencers, the marketing campaign showcased Kurkure’s distinctive style as a number one snack alternative in UP. Via digital content material, UP ka No. 1 Style featured Kurkure because the go-to snack for each event, leaving an enduring impression and fostering sturdy model recall.
Sharing her ideas, Aastha Bhasin, class lead, Kurkure, PepsiCo India stated, “India is a rustic that is teeming with a mess of cultures and distinct style preferences. Being one of many disrupters in Indian salty snacks class, we at Kurkure, acknowledge and rejoice this range by tailoring our product portfolio to go well with the distinct palates of our shoppers. Uttar Pradesh holds a particular place in Kurkure’s journey. Our ‘UP ka No. 1 Style’ marketing campaign celebrates the state’s love for daring flavors and Kurkure’s deep reference to its individuals. With 65% additional of the beloved Masala Munch taste, we hope it provides our followers much more of what they love. It’s our approach of claiming thanks to UP, bringing even larger worth and pleasure to each pack.”
Kurkure Masala Munch is on the market at Rs 5, Rs 10 and Rs 20 at main retail platforms throughout Lucknow, Kanpur, Varanasi, Jhansi, Sultanpur, Faizabad, Sitapur and Farrukhabad in Uttar Pradesh.
Written with the View : afaqs