Finolex Pipes and Fittings, a pipe manufacturing firm, introduced the growth of its ‘Peedhiyaan Badlengi, Pipe Nahi’ (Generations Change, Pipes Do not) marketing campaign. For the brand new model marketing campaign, Finolex has partnered with tv personalities throughout completely different areas of India.
Krishna Kaul, identified for his function in Zee TV’s present Kumkum Bhagya, leads the Hindi-speaking market initiatives. Chandu Gowda of Zee Telugu’s Trinayni connects with audiences within the Telugu-speaking areas, whereas Dhanajaya from Zee Kannada’s Laxminivasa brings the message to Kannada viewers. Star Vijay’s actor Vetri Vasanth from Siragadika Asai reaches Tamil audiences, as Amit Bhanushali of Star Pravah’s Tharla Tar Magazine engages with Maharashtra’s viewers.
“Constructing on the overwhelming response to our ‘Peedhiyaan Badlengi, Pipe Nahi’ marketing campaign, we’re now taking our message deeper into India’s numerous markets,” mentioned Sumit Bhatia, vp of selling and communications at Finolex Pipes and Fittings. “By partnering with regional tv stars, we’re reinforcing our dedication to high quality whereas chatting with prospects in their very own language and cultural context.”
Krishna Kaul, lead actor of Kumkum Bhagya, shared his perspective: “The marketing campaign’s message resonates deeply with Indian households. Simply as our every day serials carry households collectively, Finolex has been a trusted presence in Indian properties for generations.”
Amit Bhanushali, identified for his function in Tharla Tar Magazine, added: “In Maharashtra, viewers welcome me into their properties on daily basis by way of their tv screens. Now, as a Finolex model ambassador, I am proud to characterize an organization that shares this deep reference to Indian households.”
Ashish Sehgal, chief development officer- digital and broadcast income, ZEEL, shared his pleasure in regards to the partnership: “We’re delighted to collaborate with Finolex Pipes on this distinctive, influencer-driven marketing campaign throughout Zee TV, Zee Telugu, and Zee Kannada. Our fiction reveals take pleasure in immense reputation in each area, and the lead characters have a loyal fanbase and important sway over tens of millions of viewers. This partnership seamlessly blends the attain and affect of our channels and characters with Finolex’s dedication to high quality and reliability.”
The expanded multi-channel marketing campaign will run throughout tv, digital platforms, and social media, that includes region-specific content material designed to maximise affect in native markets.
Written with the View : afaqs