Pepperfry, an e-commerce furnishings and residential decor firm, introduced the appointment of Shubbam Sharrma as chief development officer. Shubbam brings over 17 years of expertise in retail, e-commerce, and omnichannel and has led strategic development and high-performance groups throughout sectors.
In his new position, Shubbam will spearhead the corporate’s development technique with a deal with increasing market share, strengthening buyer acquisition, and enhancing operational effectivity. His obligations will embrace rising the Residence Classes exponentially, launching new classes and increasing the B2B phase by means of initiatives just like the multi-tiered channel accomplice program and exploration of latest B2B avenues with HORECA and Corporates.
Talking on the brand new appointment Ashish Shah, co-founder and chief govt officer at Pepperfry, mentioned, “We’re delighted to welcome Shubbam to the Pepperfry household. His in depth expertise in driving development in retail, coupled along with his deep understanding of the buyer panorama, makes him the best chief to spearhead our subsequent section of enlargement. We’re assured that Shubbam’s imaginative and prescient and experience might be instrumental in solidifying Pepperfry’s place because the undisputed chief within the furnishings, mattress and residential décor market.”
Shubbam Sharrma, chief development officer, Pepperfry, mentioned, “I’m thrilled to be a part of Pepperfry throughout this thrilling section of its development journey. For anybody trying to purchase furnishings, Pepperfry has turn into the go-to vacation spot. Our goal could be to additional improve this phase with tech-driven innovation and omnichannel integration to finish an increasing number of buyer journeys and make the enterprise funnel extra environment friendly. By fostering content material and neighborhood engagement, we are going to democratise entry for D2C entrepreneurs, serving to to convey the most effective curated collections to our prospects”.
“Our imaginative and prescient is to mix new-age and legacy manufacturers, making a one-stop vacation spot for all issues residence—actually the most effective of each worlds. Moreover, we see immense potential within the B2B phase, notably in constructing a curated platform for architects and inside designers to fulfill their discerning purchasers’ wants. As any B2B shopper establishing a workspace requires in depth furnishings and decor, we’re dedicated to growing environment friendly channels to serve this phase successfully. Collectively, we are going to set new benchmarks for customer-centricity, operational excellence and innovation.”, added Shubbam Sharma.
Earlier than becoming a member of Pepperfry, Shubbam was chief enterprise officer at ImpactGuru, the place he led development throughout a number of cities and optimised operations, advertising, and HR. At CarDekho, as used automobiles P&L ead, he performed a job in strengthening its used automotive retail enterprise. His consulting roles at KSA Technopak and RedSeer concerned advising firms on development methods, digital transformation, and market enlargement. Shubbam started his profession at Godrej and co-founded a D2C style model in ethnic style.
Shubbam holds an MBA from IIM Lucknow and a B.Tech from School of Engineering Roorkee.
Written with the View : afaqs