This World Psychological Well being Day, Godrej L’Affaire presents a marketing campaign movie that uncovers professionals’ often-overlooked psychological well being journeys. The movie captures the emotional battles behind on a regular basis achievements by way of relatable tales and light-hearted dialogue, emphasising the necessity for open conversations about psychological well being within the office.
In a company surroundings, success is often celebrated, but the challenges many face stay hidden. Godrej L’Affaire goals to alter this narrative by showcasing the inner struggles of varied workforce members, from interns to venture managers. The marketing campaign highlights the significance of fostering a tradition the place people really feel comfy discussing their psychological well being with out concern of judgment.
Psychological well being impacts staff throughout all ranges. Analysis signifies that a good portion of the workforce experiences psychological well being challenges, usually feeling remoted of their struggles. In response to analysis by Deloitte, 47% of world staff expertise psychological well being points at work (Deloitte Insights, 2023, Psychological Well being and Nicely-being within the Office). This marketing campaign encourages professionals to share their experiences and search help, selling assets akin to counselling and peer help teams. The movie serves as a reminder that behind each skilled function is an individual navigating their very own emotional panorama.
Commenting on the marketing campaign, Sujit Patil, chief communications officer, Godrej Industries Group, stated, “This marketing campaign encourages organisations to foster an surroundings the place people really feel heard, supported, and have entry to assets and groups they will strategy when feeling low. Psychological well being points within the office have develop into fairly widespread, and there may be all the time extra to somebody’s story than meets the attention. Corporations ought to endeavor to create a tradition of help to make sure the well-being of all.”
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