ixigo has onboarded Indian cricket icon Rohit Sharma because the model ambassador for its trains app. This partnership will develop ixigo’s attain nationwide, strengthening its place as a dependable app for prepare journey.
As a part of this collaboration, ixigo Trains is unveiling a commercial that includes Rohit Sharma in a brand new avatar – a rapping ticketman! The advert highlights ixigo’s user-friendly options. By way of a rap, the movie showcases key options akin to real-time updates on prepare routes, dwell working standing, ticket availability, ticket affirmation probabilities, and seamless & fast ticket reserving expertise. The 360-degree marketing campaign, starring Rohit, might be launched throughout tv, digital and outside platforms.
ixigo Trains leads in prepare journey with customer-focused options like free cancellation, meals on trains, journey assure for confirmed seats, and instantaneous refunds.
Talking on this, Dinesh Kumar Kotha, CEO, ixigo Trains stated, “We’re thrilled to welcome Rohit Sharma to the ixigo household! As a real chief in cricket and a celebrated captain, Rohit personifies excellence, perseverance, and inspiration – values that align completely with our model. His immense reputation and credibility make him the perfect ambassador to attach with audiences throughout India. Our newest marketing campaign captures the revolutionary spirit of ixigo Trains and Rohit’s unmatched star energy, unveiling a contemporary, never-seen-before facet of him. Collectively, we intention to encourage a robust, vibrant connection that resonates deeply with our viewers.”
Sharing his ideas concerning the partnership, Rohit Sharma, completely managed by RISE Worldwide, stated, “I’m delighted to hitch fingers with ixigo Trains, a model that has really remodeled prepare journey in India with its industry-first improvements. I sit up for being a part of ixigo’s unbelievable journey centered on redefining journey by environment friendly options and making stress-free and seamless journey a actuality for individuals, all throughout India.”
Written with the View : afaqs