YesMadam, an at-home salon service supplier, returns this Diwali with a brand new marketing campaign that includes Bollywood actor Shraddha Kapoor. As Diwali—the pageant of lights—ushers in an aura of heat, togetherness, and new beginnings, YesMadam’s newest marketing campaign captures the essence of those festive values. Within the video, Shraddha Kapoor invitations a YesMadam service companion to her house to affix her household’s Diwali celebrations as a part of the marketing campaign. This straightforward gesture displays the bond between the shoppers and repair companions.
Sharing his ideas on the marketing campaign, Mayank Arya, co-founder and CEO of YesMadam, stated, “Our new marketing campaign captures our imaginative and prescient of making an ecosystem the place gig employees really feel valued not restricted on the outer floor however deep inside. Usually seen, their contributions are silent however the outcomes are loud and make a significant distinction for the shoppers and enterprise as a complete. Whereas reshaping the gig economic system, we purpose to make each service companion expertise a celebration of shared humanity.”
Akanksha Vishnoi, co-founder of YesMadam, added, “This marketing campaign showcases how our model values translate into significant interactions. We’re nurturing connections that brighten everybody’s festive season and improve the essence of inclusivity for the service companions. We consider this marketing campaign will resonate deeply with all, paving the way in which for interactions infused with heat, respect, and better appreciation.”
Expressing her pleasure about persevering with her journey with the model, Sraddha Kapoor stated, “The marketing campaign superbly captures the true essence of Diwali—the enjoyment of togetherness and the heat that comes from sharing particular moments. What really stands out is YesMadam’s heartfelt message of embracing service companions and gig workers as a part of our prolonged household. It’s a touching reminder to honour those that quietly assist brighten our celebrations. I’m assured this marketing campaign will encourage a deeper sense of inclusivity and encourage us all to understand the invaluable position service professionals play in our lives, particularly in the course of the festive season.”
YesMadam’s Diwali marketing campaign focuses on the position of gig economic system employees, together with magnificence service companions, supply personnel, and cab drivers, in facilitating the festive season. The marketing campaign emphasises the significance of recognising and appreciating their efforts throughout celebrations.
Written with the View : afaqs