Bingo! has launched a brand new digital marketing campaign forward of Friendship Day, titled ‘From BFF to FF – Forgotten Good friend’. Conceptualised by Tonic Worldwide, the marketing campaign addresses a well-recognized shift in friendships when shut buddies drift aside after coming into romantic relationships.
Tapping right into a relatable perception, the marketing campaign makes use of humour to spotlight how some friendships fade when priorities change. By way of digital movies and social media activations, the marketing campaign presents on a regular basis eventualities of being sidelined, rescheduled plans, slower replies, and a rising sense of distance between as soon as inseparable buddies.
The marketing campaign additionally options influencer collaborations and invitations audiences to take part within the #FF (Forgotten Good friend) dialog on-line by sharing private experiences. Choose members can win branded merchandise.
Josna Joseph, Senior Artistic Director at Tonic Worldwide, stated the marketing campaign goals to spark reflection on altering friendship dynamics whereas protecting the tone gentle and self-aware. “Our movies use a PSA-style strategy to spotlight these buddies who really feel forgotten. Whether or not you’ve been that good friend or know one, the thought is to open up a dialog round it,” she stated.
The marketing campaign might be rolled out throughout Bingo!’s digital platforms by Friendship Day.
Written with the View : afaqs
