McCain Meals has unveiled its refreshed model identification and new packaging at an occasion in Ahmedabad, Gujarat, the place the corporate first started operations in India. The replace displays its deal with meals high quality, sourcing, and buyer engagement.
On the occasion, McCain Meals India managing director Mainak Dhar, model ambassador Karisma Kapoor, McCain farmers, and business companions unveiled the corporate’s up to date identification and its platform, ‘Rooted in Actual’. The launch highlighted McCain’s deal with actual meals, accountable farming, and its work with growers and communities.
“We’re proud to introduce our new visible identification that honors our heritage, embraces the long run, and reaffirms the values which have at all times outlined us — actual meals, actual folks, and actual objective,” mentioned Mainak Dhar, managing director, McCain Meals India. “This transformation is deeply rooted in our satisfaction for the farmers who develop our substances, the devoted groups who convey our merchandise to life, and the households who welcome McCain to their tables. Our new packaging is designed to encourage belief and pleasure, and the ‘Rooted in Actual’ platform is a steadfast promise – to stay true to the standard of our substances, the authenticity of our flavors, and the significant connections we foster day-after-day. Constructing on this robust basis, we’re excited to embark on the subsequent part of purposeful development in India,” he added.
McCain unveiled its new visible identification with an up to date emblem and redesigned packaging. The adjustments purpose to enhance shelf visibility, spotlight freshness, and preserve native relevance. The packaging displays on a regular basis household and social events the place McCain merchandise are generally consumed and positions frozen meals as contemporary, pure, and top quality.
Actor and long-time McCain model ambassador Karisma Kapoor joined McCain and its farmers to unveil the model’s new identification. She commented, “It’s really heartwarming to be a part of this milestone second. McCain has at all times embodied pleasure, heat, and togetherness, turning into a cherished a part of snacking events in households throughout India. Over time, I’ve witnessed how the model has woven itself into the material of our every day lives. With this new identification and its inspiring message, McCain is including even larger that means to the best way we get pleasure from meals — celebrating gratitude, goodness, and distinctive style.”
Written with the View : afaqs