Plum has launched a marketing campaign movie for its 10% Niacinamide Face Serum with Rice Water, that includes health icon Milind Soman. The marketing campaign highlights the concept that constant effort delivers actual outcomes, whether or not it’s wholesome pores and skin or health.
The movie opens with Milind doing push-ups, delivering a transparent message: actual outcomes require effort. He then enters Plum’s lab, places on a lab coat and security glasses, and explains the serum’s key elements—Niacinamide, Rice Water, Squalane, and Caffeine.
“In a world chasing shortcuts, we needed to highlight the facility of course of,” stated Shankar Prasad, founder and CEO, Plum. “This marketing campaign is about celebrating effort, honesty, and the necessity for the best chemistry in skincare. Milind Soman felt like the right embodiment of the message – he stands for readability, consistency, and dealing exhausting to get to a spot of brilliance. Our 10% Niacinamide Serum is constructed on the identical basis: easy, sincere, but highly effective elements that work – whenever you do.”
Sharing his ideas on the collaboration, Milind Soman stated, “Plum’s strategy to skincare actually resonated with me. It’s not about in a single day miracles- it’s concerning the on a regular basis routine, the self-discipline, and doing it for the best causes. That’s what makes this marketing campaign actual.”
Written with the View : afaqs
