Kushal’s Vogue Jewelry unveils its first model marketing campaign by way of a movie that celebrates the enjoyment of dressing up for particular events. Utilizing a “chain response” as the principle artistic theme, the movie illustrates how most prospects uncover Kushal’s by way of family and friends. The advert marketing campaign reinforces Kushal’s positioning because the go-to vacation spot for style jewelry that’s straightforward to purchase, put on, and flaunt.
This 55-second movie, conceptualised by Gifted and directed by Shai, departs from conventional jewelry campaigns. Whereas it is not overtly emotional, it highlights an innate emotion—want. The relatable storyline of a whimsical chain response conveys the accessibility of Kushal’s jewelry, interesting to all, whatever the event.
The advert additionally turns a well-known query acquired in most of our suggestions kinds—“The place did you hear about Kushal’s?”—right into a gateway to a protracted, winding story. The movie challenges conventions within the jewelry class.
“Kushal’s is devoted to offering trendy jewelry that displays our client’s distinctive fashion. With our very first marketing campaign, we’re thrilled to showcase how our items add class and attract to each event, making every second unforgettable,” mentioned Ankit Gulechha, Director, Kushal’s Vogue Jewelry.
“This marketing campaign speaks on to our shoppers’ journey, displaying how discovering Kushal’s by way of family and friends is central to what makes our model significant,” remarked Tanvi Garde, Head of Model, Kushal’s Vogue Jewelry. “We hope that the marketing campaign will seize the enjoyable of dressing up for particular moments and that buyers will discover that excellent piece of jewelry at Kushal’s.”
Malvika Thirani, Inventive, and Abhishek Kumar, Model Strategist at Gifted, added, “Jewelry, because of years of promoting by legacy manufacturers, is closely guarded by class codes. We’ve been skilled to anticipate the anticipated. However style jewelry doesn’t include a playbook to subscribe to. This solely meant tapping into an unlimited playfield, removed from done-and-dusty templates. The end result? A movie on inexpensive jewelry that appears premium too.”
The marketing campaign, backed by a complete media plan, was launched on November 9 throughout digital channels, OTT platforms, tv, cinema, and outside media.
Written with the View : afaqs