Ashish Rai, beforehand the Chief Enterprise Officer – Ornamental Paints at JSW Paints, has taken cost because the Chief Government Officer of the corporate’s ornamental paints division, efficient July 2025. Rai confirmed the event via an replace on his LinkedIn profile.
He now leads the ornamental paints enterprise with full revenue and loss accountability, marking a key management transition on the firm.
Rai brings over 20 years of expertise spanning shopper items, digital transformation, and B2B commerce. He joined JSW Paints in 2024, the place he led gross sales and advertising and marketing operations for its ornamental paints vertical.
Previous to this, Rai spent greater than 18 years at Unilever, holding senior roles throughout India, Asia, Africa, and Latin America. As Head of Distributive Commerce Transformation, he oversaw digital initiatives throughout 23 markets, managing a enterprise value €16 billion. Earlier, as International Vice President – Distributive Commerce & B2B e-commerce, he led Unilever’s efforts to digitise small retail operations in key markets, specializing in growing e-B2B adoption.
He additionally served as Managing Director at Unilever Nepal, and held roles in fashionable commerce, key accounts, and retail transformation.
Rai started his skilled journey as a software program engineer at Infosys, earlier than transitioning to FMCG gross sales at Colgate-Palmolive, the place he labored in regional gross sales and account administration.
Written with the View : afaqs
