Chord, a 1702 Community company has roped in Shivangi Shekhar Shrivastava to guide Chord as its chief technique & artistic officer. With a background in driving artistic excellence and model technique, Shivangi brings a wealth of expertise from her tenure at 1702 and Oliver Company (Unilever Studio).
In her new function, Shivangi will spearhead Chord’s imaginative and prescient of integrating creativity with media intelligence, guaranteeing seamless and impactful shopper experiences throughout touchpoints.
Shivangi has performed a pivotal function in shaping the narratives of a number of the world’s main manufacturers, together with Dove, Tresemmé, Indulekha, Sunsilk, Lakmé, POND’S, and Oziva, amongst others. Her experience spans various industries, having labored with Fortune, Havmor, Cornetto, Jubilant FoodWorks, Medulance, Marico, Cars24, Lipton, Taj Mahal Tea, Pukka Tea, and Novology. She has additionally contributed to international manufacturers like Mortlach, Ascott, Kiri Sakura and NTUC Studying Singapore.
Talking about her new function, Shivangi mentioned: “There’s a rising hole within the trade the place technique is commonly decreased to localized observations, reasonably than being the muse of significant model narratives. At Chord, we purpose to bridge this hole by constructing strategic frameworks that don’t simply encourage nice creativity however drive actual enterprise development. By integrating artistic excellence with media intelligence, we’re shaping concepts that aren’t solely culturally related however commercially impactful.”
“We’re past excited to associate and spend money on Shivangi’s imaginative and prescient of constructing an ever adapting, AI first and agile promoting company for the wants and needs of right this moment. We have identified Shivangi for over half a decade now and her level-headedness, starvation to maintain forward of the curve, L&D strategy for her workforce, empathy for purchasers, and finest at school strategic thoughts lands 10/10 every time”, mentioned Aanchal Arora, Chairperson & MD at 1702 Digital.
Written with the View : afaqs