Jindal Stainless has launched a video marketing campaign known as ‘Flip the Script’ on the event of Worldwide Girls’s Day. The video includes a function reversal, highlighting situations the place males encounter gender-specific stereotypes and perceptions, that are often reserved for girls.
It locations males in uncomfortable conditions the place they’re requested questions historically directed at ladies, leaving them puzzled and awkward. The video goals to make clear the on a regular basis biases ladies face of their skilled lives.
The video begins with a person sitting for an interview, the place the interviewer asks, “Are you married?” resulting in his uncomfortable response. The stress escalates because the scene continues with males being enquired about balancing work and household life, lengthy working hours, and being employed in a women-dominated surroundings. Their discomfort is a stark reminder that this can be a typical state of affairs for girls within the skilled sphere, the place they’re requested private and discriminatory questions as a measure of readiness for the roles they’re making use of to.
Commenting on the video, head, company communications, Jindal Stainless, Sonal Singh, stated, “Biases are sometimes so deeply woven into our each day lives that they go unnoticed. With ‘Flip the Script’, we goal to carry up a mirror to those office stereotypes, making the invisible seen. This video isn’t just a marketing campaign; it’s a dialog starter, urging us to rethink the questions we ask, the assumptions we make, and the change we will drive. At Jindal Stainless, we imagine that true progress comes from difficult the norm and fostering an surroundings the place expertise, not gender, defines potential.”
The video additional portrays office moments the place males are requested to carry out duties usually assigned to ladies, similar to ordering refreshments for everybody, arranging and presenting flowers to the company, or caring for décor for events. The lads within the video appear confused with the biased work allotted to them – work that’s recurrently allotted to ladies in actual life. These disagreeable moments emphasise the absurdity of a number of the gendered stereotypes prevalent within the skilled house.
By means of this video, Jindal Stainless goals to spark conversations about gender equality, break down stereotypes, and encourage workplaces to undertake a extra inclusive strategy. The video ends with a message on the display and encourages viewers to flip the script this Worldwide Girls’s Day.
Written with the View : afaqs