Myntra has launched its new marketing campaign for the Myntra Birthday Blast, that includes two advert movies. One movie stars music composer Anu Malik and TV character Maheep Kapoor, whereas the opposite consists of Abbas-Mastan, Usha Uthup, Kusha Kapila, Gia Manek, Rupal Patel, and Chunky Panday. The Myntra Birthday Blast, beginning on March 1, presents style offers, return items, and surprises for purchasers.
Within the first advert movie, Maheep Kapoor’s celebration takes a flip when company depart for Myntra’s Birthday Blast, attracted by the return items. Anu Malik, additionally within the advert, reacts with shock earlier than singing a tune highlighting the presents.
The second movie options Kusha Kapila main a “style refresh” for Abbas-Mastan, Usha Uthup, Chunky Panday, Rupal Patel, and Gia Manek, identified for his or her distinct types. The advert mixes world style developments with humour, memes, and popular culture references.
Talking on the marketing campaign, Kejal Parekh, affiliate director, advertising and marketing, Myntra, mentioned, “As we strategy the numerous milestone of celebrating Myntra’s 18th yr, we’re extremely excited to launch the second version of the Myntra Birthday Blast. Our clients have been the cornerstone of our journey, and this yr, we wish to specific our gratitude by way of distinctive ‘return items’ and the most effective developments in style, magnificence and way of life that actually mirror our appreciation. So as to add a layer of light-hearted enjoyable and amplify the thrill surrounding this occasion, we have collaborated with icons like Abbas-Mastan, Anu Malik, Usha Uthup and Chunky Panday, Maheep Kapoor and Kusha Kapila. Their distinctive personalities and entertaining presence deliver an sudden and interesting twist to each movies whereas showcasing how the Myntra Birthday Blast is the definitive vacation spot for distinctive worth and unforgettable experiences.”
The Myntra Birthday Blast (MBB) presents over 4 million types from 7,000+ manufacturers. Buyers can obtain return items like iPhones and AirPods. The occasion may also characteristic activations for Girls’s Day, Champions Trophy, and Holi.
Movie 1:
Inventive Credit: Adarsh Atal, Aishwarya Mahurkar, Ambalika Sen, Zeba Shaikh
Company: Tilt Manufacturers Options
Manufacturing Home: Dreamcatchers India
Director: Ankit Mehrotra
DOP: Kunal Kuray
Producer: Kirk Jacob
Movie 2:
Manufacturing Home: SW Studios
Director: Jaunty
DOP: Abhimanyu Sengupta
Producer: Aveg Tyagi
Written with the View : afaqs