Gulf Oil Lubricants India introduced the appointment of Aarthy Sridhar as chief advertising officer (CMO). With over 13 years of intensive expertise in model constructing and class management at Hindustan Unilever, Sridhar brings confirmed experience in advertising technique, portfolio transformation, and P&L administration. In her new position, she’s going to spearhead Gulf Oil’s advertising initiatives and model technique.
Sridhar brings in depth FMCG experience from her tenure at Hindustan Unilever, the place she spearheaded strategic development throughout a number of high-value portfolios together with magnificence, house care and ice lotions. Her observe report contains profitable model launches, class creation and driving premiumisation and portfolio transformation throughout various manufacturers similar to Lakme, Surf excel, Consolation and Magnum.
Commenting on the appointment, Ravi Chawla, managing director and CEO of Gulf Oil Lubricants India, mentioned, “We’re excited to welcome Aarthy Sridhar to the Gulf household. Her deep FMCG experience and confirmed success in model constructing align completely with our advertising excellence agenda. In immediately’s quickly altering business panorama, the place buyer expectations are constantly evolving, she brings a recent perspective that may speed up our transition from conventional industrial advertising to a extra dynamic, consumer-centric strategy. Sridhar’s confirmed observe report in model structure, product innovation, and strategic portfolio administration can be instrumental in strengthening Gulf Oil’s market place and model fairness.”
Talking about her new position, Aarthy Sridhar mentioned, “I’m delighted to start my journey with Gulf Oil at this transformative time. Gulf Oil’s storied heritage mixed with its progressive outlook presents immense potential for development. I look ahead to making use of my consumer-centric expertise to strengthen Gulf Oil’s market presence, foster innovation, and construct sustainable development by means of a complete advertising strategy.”
Sridhar holds an MBA from the Indian Institute of Administration, Ahmedabad (IIMA) and a B.Tech in Data Expertise from V.J.T.I. Mumbai.
Written with the View : afaqs