Wellbeing Vitamin, a well being and wellness firm, has launched its “Unhustle Health” marketing campaign to advertise a brand new strategy to health. The marketing campaign encourages people to prioritise restoration and give attention to general well-being, difficult conventional health narratives centred on fixed hustle.
The corporate has launched its first marketing campaign of 2025, “Unhustle Health”, concentrating on the rising demand for sports activities vitamin merchandise that assist sustainable health and wellness. The marketing campaign promotes restoration as a key facet of health, specializing in stability, endurance, and gradual progress. Anchored in its whey protein vary, the merchandise embrace Whey Protein Isolate (unflavoured and darkish chocolate), Whey Protein Mix (swiss chocolate and cappuccino), and Whey Protein Focus (unflavoured).
“India is on the cusp of a health revolution, and the sports activities vitamin market presents immense potential for innovation. Via the ‘Unhustle Health’ marketing campaign, we’re reframing the narrative to stress restoration because the cornerstone of sustainable progress,” mentioned Avnish Chhabria, founder, and Saurabh Kapoor, co-founder of Wellbeing Vitamin. By pioneering a shift in direction of restoration and holistic wellness, Wellbeing Vitamin goals to faucet into the rising sports activities vitamin market, redefining health for a brand new technology of Indians. Via ‘Unhustle Health’ marketing campaign, we wish to reshape the dialog round health, specializing in stability, energy, and incremental progress as an alternative of simply efficiency and hustle. Our aim is to supply shoppers with a extra inclusive and sustainable strategy to health that nurtures long-term well being, somewhat than simply short-term features.”
Written with the View : afaqs