BBC Studios is partnering with Banijay Asia to adapt its scripted and unscripted codecs for Indian broadcasters and streamers. Primarily based in Mumbai, Banijay Asia can have unique entry to BBC Studios’ format catalogue for native manufacturing.
BBC Studios’ catalogue contains exhibits like The 1% Membership, Dancing with the Stars, Weakest Hyperlink, and The Nice Bake Off, together with scripted codecs like The Workplace and Ghosts. Beneath this multi-year deal, Banijay Asia will introduce BBC Studios’ codecs to the Indian market.
Banijay Asia, a three way partnership between Banijay Leisure and founder and group CEODeepak Dhar, operates alongside Endemol Shine India. The corporate produces authentic titles like Into The Wild With Bear Grylls and Trial By Fireplace and has tailored codecs akin to MasterChef, Massive Brother, Deal or No Deal, Temptation Island, and Concern Issue for India. It has additionally labored on native diversifications of The Evening Supervisor, Name My Agent: Bollywood, and The Good Spouse.
The brand new partnership will see BBC Studios stop its personal manufacturing exercise regionally, as soon as present and contracted commitments are delivered, to deal with this new mannequin in India.
Deepak Dhar, founder and group CEO, Banijay Asia and Endemol Shine India, stated: “BBC Studios has an unimaginable catalogue of iconic codecs and, as its unique accomplice in India, we are going to convey these highly effective tales to Indian viewers with our distinctive strategy to storytelling. This strategic collaboration aligns with our imaginative and prescient of delivering high-quality, impactful content material that resonates throughout platforms.”
Jacob DeBoer, EVP world leisure for BBC Studios, stated: “Banijay Asia is an impressive producer with the creativity, imaginative and prescient and native experience to convey BBC Studios’ wealthy catalogue of codecs to life for the Indian market. We’re excited for this partnership to convey the subsequent era of compelling, talked-about leisure exhibits to Indian audiences. I might additionally wish to pay tribute to the BBC Studios workforce in Mumbai for all of the unimaginable content material they’ve developed and produced through the years, with our very first episode of Jhalak Dikhla Ja in 2006.”
Matt Forde, MD world leisure for BBC Studios stated: “Our technique is to ship BBC Studios’ hit leisure exhibits to audiences around the globe, working with the very best within the enterprise to interact audiences regionally. Banijay Asia shares our dedication to its craft and to highly effective storytelling, with a confirmed monitor document in adapting hit exhibits that basically breakthrough in India. We are able to’t wait to see what they’ll do with our world-leading IP.”
Written with the View : afaqs