Fanta, the beverage model of Coca-Cola India, is again with a brand new marketing campaign, Fanta Mangta, that includes the model ambassador Kartik Aaryan. This marketing campaign celebrates Gen Z’s pursuit of what they love—as a result of whenever you crave one thing this scrumptious, nothing else will do. It additionally options Shivaji Satam, popularly recognized for his function as ACP Pradyuman within the CID present.
For many years, Fanta has been portraying itself as greater than a beverage, a go-to alternative for individuals who embrace pleasure with out hesitation. With this marketing campaign, the model dives deeper into the fun of cravings, encouraging everybody to not let something are available in the best way of their cravings, and the most important craving of all of them – is Fanta.
Bringing the concept of “Aur Kuch Nahi Mangta, Sirf Fanta Mangta” to life, the marketing campaign movie flips the script on indulgence – that one second when the one reply is Fanta’s deliciousness. Together with his signature spontaneity and appeal, Kartik Aaryan makes Fanta the final word companion—excellent for each temper, second, and impulse.
The advert marketing campaign makes use of the well-known Nineteen Eighties music ‘Julie Julie’ with the favored “Toh kya maangta?” (What would you like) line.
Sumeli Chatterjee, senior class director, Glowing Flavours, Coca-Cola India and South-West Asia, shared, “A teenager’s life may be very busy, however they all the time discover time to take care of their every day cravings. The lip-smacking deliciousness of Fanta is an ideal answer to all cravings. The brand new marketing campaign Fanta-Mangta is a enjoyable and playful twist to induce teenagers to take a while out to indulge their cravings. With Kartik Aryan’s charisma and the reimagined 1980’s music, the marketing campaign lives on the nostalgia development, mixing the nostalgia with a contact of recent interpretation.”
Mukund Olety – artistic head of StudioX, INSWA and chief artistic officer of VML, India – “If you crave for one thing scrumptious, no sum of money, gold or fame can satiate you. You want a Fanta. To carry this thought to life, we’ve a unusual storyline and a really memorable observe that ties all of it collectively. I can’t cease buzzing!”
“Being a part of the Fanta Mangta marketing campaign has been a Enjoyable expertise! Fanta makes each second energetic, and thrilling. It’s all about having fun with life and embracing what you crave, with out a second thought,” stated Kartik Aaryan, the face of the marketing campaign.
The 360-degree marketing campaign will likely be amplified throughout tv, and digital touchpoints providing a contemporary tackle indulgence and joyful residing.
Written with the View : afaqs