Media big Paramount International has entered into a brand new settlement with Nielsen, resolving a long-standing dispute. Underneath the multi-year deal, Nielsen will present measurement and analytics providers throughout Paramount’s platforms, efficient instantly. This contains measurement for Paramount’s nationwide and native broadcast, cable networks, in addition to streaming on Paramount+ and Pluto TV.
Moreover, Paramount has licensed new Nielsen providers, together with Superior Audiences and ad-supported streaming platform rankings, to boost its promoting, programming, and licensing methods.
The announcement was made by Karthik Rao, Nielsen CEO and George Cheeks, president and CEO, CBS and co-CEO, Paramount International.
“We’re thrilled to renew our partnership with Paramount,” mentioned Rao, including that the deal shall be a “win for everybody: Nielsen, Paramount and all of our joint promoting companions.”
The media firm had ended its partnership with Nielsen final yr, selecting to not renew a contract that expired on September 30, based on media experiences.
The businesses had been in renewal discussions for months, the experiences mentioned, however couldn’t agree on pricing phrases. Within the meantime, Paramount used a unique measurement agency, VideoAmp, a rival to Nielsen.
Written with the View : afaqs