Zydus Wellness’ Sugar Free, a sweetener model, has ventured into packaged meals phase with the launch of Sugar Free D’lite cookies. Via the brand new addition, the model goals to supply customers with alternate options that don’t include any added sugar and allow them to satiate their candy cravings. To additional strengthen its join with individuals who attempt for a guilt-free, wholesome life-style, Sugar Free has collaborated with Bollywood celebrity, Shahid Kapoor to advertise the vary.
The model’s entry into Indian packaged meals comes on the again of D’lite cookies’ success within the worldwide markets. The brand new vary is accessible in India in three flavours, choco chip, yummy berries, and mocha hazelnut.
Tarun Arora, CEO, Zydus Wellness mentioned, “Well being consciousness in Indian consumerism is on the rise, and with it, the demand for wholesome but tasty packaged meals. As we script the following part of our development story, we’re specializing in innovation that assist us bridge the hole between style and well being. Our Sugar Free D’lite cookies have been the buyer’s favorite in worldwide markets for a couple of years, enabling them to stability their need for health and with out sacrificing the enjoyment of consuming. Now we’re specializing in driving this proposition for Indian customers. Shahid Kapoor strongly displays our model’s character making him an ideal match, particularly amongst health-conscious customers, to amplify our message of guilt- free indulgence.”
Speaking in regards to the partnership, Shahid Kapoor mentioned, “I’m very conscious in regards to the manufacturers that I endorse and all the time make sure that they align with my values. This collaboration isn’t just about sweetening meals, it’s about selling a balanced life-style and inspiring everybody to embrace more healthy choices with out sacrificing style. It’s a model I belief and have used for years. One in all my favorite indulgences is Sugar Free D’Lite Choco Chip Cookies – a tasty snack, with no added sugar.”
In his current Instagram reel, Shahid revealed his desire for wholesome meals choices, comparable to ‘ghar ka khana’, but he has a candy tooth. Elaborating on how he retains the sugar in examine whereas having fun with all of the sweetness, he turns to Sugar Free D’Lite Choco Chip Cookies, which has all of the style and no sugar.
Written with the View : afaqs