To have fun India’s vibrant meals custom through the auspicious event of Durga Puja, Zomato, a meals ordering and supply platform, has launched a marketing campaign to pay homage to Kolkata’s iconic avenue meals distributors. This marketing campaign goals to honour the unsung culinary heroes behind Kolkata’s beloved avenue meals, particularly throughout Durga Puja, when the town streets come alive with flavours that embody the spirit of group and celebration.
Recognising that many beloved native meals distributors stay undiscovered on supply platforms like Zomato, the model has taken a inventive method to highlight them. At Avenue Quantity 104, Motion Space 1B, Newtown, Kolkata (700156), Zomato has unveiled a 300-meter-long Alpana—a standard Bengali people artwork kind. This art work displays the area’s cultural identification and highlights the significance of celebrating the town’s cherished culinary delights, even these not but on supply platforms.
Co-created with native artisans, the thoughtfully crafted art work showcases the names and places of a number of the metropolis’s most iconic avenue meals distributors, making it simpler for meals fans to hunt out and savor their delectable choices. This infuses the town with festive spirit and in addition serves as a tribute to Kolkata’s avenue meals legends.
“This marketing campaign is our tribute to Kolkata’s iconic avenue distributors who usually are not essentially on Zomato platform in the mean time however are a key a part of the town’s cultural material,” mentioned Sahibjeet Singh, advertising and marketing head, Zomato.
This marketing campaign blends conventional artwork with a celebration of avenue meals, honouring Kolkata’s heritage and its beloved flavors whereas paying homage to the deep connection between the town’s folks and their culinary traditions.
Written with the View : afaqs