ZEE5, a video streaming platform, introduced the elevation of Shresth Gupta to the position of vp – advertising (SVOD) for India and International. Shresth, who joined ZEE5 in August 2020, will now lead the launch and promotion of authentic sequence and flicks in Hindi, Bengali and Marathi, driving subscription development throughout each home and worldwide markets.
With over 15 years of expertise in strategic planning and model constructing, Shresth has held management roles at Solar TV Community, Zee Leisure Enterprises, and Reliance Broadcast Community. He has efficiently spearheaded impactful campaigns, together with the launches of Zindagi and &Prive HD. Moreover, Shresth has performed a pivotal position in introducing Solar Bangla to the japanese markets aside from the standout campaigns for ZEE5 launches like Taj: Divided by Blood, Sirf Ek Bandaa Kaafi Hai and Gyaarah Gyaarah.
Shresth is extensively recognised for his experience in digital advertising, storytelling, and shopper insights, persistently delivering campaigns that deeply resonate with audiences. He holds a Submit Graduate Diploma in Communications from MICA and a bachelor’s diploma in engineering from Rajasthan College.
Written with the View : afaqs