ZEE Leisure Enterprises Ltd. has secured the influencer and social media advertising mandate from the Madhya Pradesh Tourism Board. The settlement, introduced on the Regional Tourism Conclave for the Gwalior and Chambal area on August 29–30, will run for a yr and deal with amplifying the state’s tourism potential by way of digital-first campaigns.
As a part of the mandate, ZEE will deploy its ‘Dilfluencer’ community to run influencer-led storytelling round Madhya Pradesh’s heritage websites, rural tourism circuits, cultural festivals, and wildlife locations. The trouble is geared toward positioning the state as a compelling vacation spot for home and worldwide travellers.
The collaboration displays MP Tourism’s bigger technique of utilizing know-how and social platforms to attach with new-age and world audiences. It is going to be showcased on the upcoming Madhya Pradesh Journey Mart, the place influencer-driven campaigns are anticipated to be rolled out.
Accepting the mandate on behalf of ZEE, Ali Zaidi, Chief Gross sales Officer, Hindi GEC and FTA GEC Cluster, stated the partnership will deal with crafting genuine narratives that carry the state’s cultural richness to digital audiences.
“This partnership offers us the chance to showcase the cultural richness of Madhya Pradesh by way of progressive influencer-led campaigns. Our Dilfluencers community, comprising characters with deep viewers join and cultural credibility, will assist amplify MP Tourism Board’s initiatives to wider digital audiences,” Zaidi famous.
The initiative comes at a time when tourism boards throughout India are more and more turning to influencer-driven campaigns to draw youthful travellers and enhance visibility on world digital platforms.
Written with the View : afaqs
