Zee Leisure Enterprises unveiled the brand new advertising and marketing marketing campaign for its third version of DP World ILT20, which is able to kick off on January 11, 2025. The TVC options Australian batting star David Warner from Dubai Capitals and West Indies all-rounder Jason Holder from Abu Dhabi Knight Riders, alongside actors Deven Bhojani and Anand Tiwari who be a part of forces to deliver the magic of ILT20 to life.
Set within the UAE, the TVC that includes Warner and Holder combines visuals, humour, and cricket motion to advertise the event. With the tagline ‘Duniya bhar ke T20 heroes aa rahe hain Apna Jalwa Dikhaane’ (The world’s prime gamers have arrived to showcase their brilliance) and the #DikhayengeApnaJalwa marketing campaign captures the joy.
Talking on the marketing campaign launch, Australian cricket star David Warner stated, “It’s an unbelievable honour to be a part of such an enticing marketing campaign for probably the most fiercely aggressive T20 leagues on the earth. This marketing campaign presents a glimpse of the thrilling expertise followers can anticipate once they tune in to observe the event. Like final season, we’re assured that the league will ship an unparalleled, immersive expertise for cricket fans in all places”
West Indies all-rounder Jason Holder additional added, “It’s a privilege to be part of such an thrilling marketing campaign that brings collectively the worldwide ardour for cricket. The brand new version of the event guarantees nice competitors and memorable moments for followers and I’m excited to be part of this marquee event.”
The franchise-style event with six groups will happen within the UAE. The groups are Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri International). The matches might be obtainable on Zee’s 15 TV channels, together with &Photos, &Photos HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD, Zee Zest HD, and on the ZEE5 platform.
Commenting on the TVC, Ashish Sehgal, chief progress officer – digital and broadcast income, Zee Leisure Enterprise stated, “We’re delighted with the launch of this marketing campaign that highlights the cultural vibrancy of UAE as a backdrop for this marquee international sporting occasion. By that includes famend cricketers like David Warner and Jason Holder alongside gifted actors Deven Bhojani and Anand Tiwari, we purpose to have interaction our viewers and supply world-class leisure. By introducing extra channels to showcase the event, we purpose to create an modern and immersive expertise that resonates with cricket followers throughout the globe.”
David White, CEO of ILT20, added, “The inclusion of worldwide stars comparable to David Warner and Jason Holder in our promotional and advertising and marketing methods is reflective of our mission to raise upcoming version on a worldwide scale. Their presence not solely signifies a aggressive event but in addition highlights the shared ardour for cricket that transcends borders. We’re extraordinarily excited to ask followers to the upcoming version which is able to present unforgettable recollections.”
Season 3 will characteristic outstanding cricket gamers, together with David Warner and Sri Lankan captain Dasun Shanaka. West Indian gamers Sunil Narine, Andre Russell, Dwayne Bravo, Kieron Pollard, and Rovman Powell will even take part. Returning gamers from earlier seasons embrace Sikandar Raza, Chris Jordan, James Vince, Shimron Hetmyer, Nicholas Pooran, Kusal Mendis, and Tom Kohler-Cadmore.
Written with the View : afaqs