Zee TV’s new present Bas Itna Sa Khwaab focuses on the challenges ladies face in balancing work and residential tasks. It is the primary Hindi common leisure channel to model Mumbai AC native trains and the Delhi metro with visuals from its present Bas Itna Sa Khwaab. The marketing campaign focuses on ladies balancing work and household tasks. As a part of the promotion, lead actor Rajashree Thakur traveled on a branded Mumbai native prepare, interacted with commuters, shared tales, and performed Antakshari.
Talking concerning the initiative, Mangesh Kulkarni, chief channel officer, Zee TV, stated, “At Zee TV, we continuously attempt to create significant connections with our viewers by weaving our narratives into their on a regular basis lives. Branding Mumbai’s AC locals and having our present’s protagonist, Avani Trivedi, journey with each day commuters is a heartfelt initiative to bridge reel and actual. By means of this distinctive expertise, we wished our Avani to fulfill the numerous Avanis of town—ladies whose power lies in juggling myriad tasks and placing a steadiness between dwelling and work, typically with out the acknowledgment they really deserve. It’s a celebration of their resilience, and a reminder that the story of ‘Bas Itna Sa Khwaab’ is, in some ways, their very own story too.”
Reflecting on her expertise, Rajashree Thakur shared, “Enjoying Avani in Bas Itna Sa Khwaab has been a privilege. Assembly ladies on the prepare who reside comparable lives was extremely humbling. Their tales of juggling lengthy commutes, demanding jobs, and household tasks turned out to be actually inspiring. I hope my portrayal encourages ladies to dream huge whereas discovering their steadiness in life.”
Written with the View : afaqs
