Youngun, a inventive advertising company, has efficiently prolonged Cleartrip’s Huge Billion Days marketing campaign with a contemporary and humorous tackle out-of-home (OOH) promoting. The billboards, strategically positioned at DLF Cyber Hub/Cyber Metropolis, are designed to resonate with company staff in Delhi and Gurugram.
The inventive visuals function relatable eventualities, focusing on the on a regular basis frustrations of company life — from coping with a poisonous boss, navigating site visitors jams, and lacking live performance ticket, to dealing with breakups and workplace politics. Every state of affairs humorously contrasts a detrimental response (marked with a crimson X) with a much more interesting, escapist different, made attainable by Cleartrip’s journey choices (marked with a inexperienced examine).
With slogans corresponding to “Life Mat Jhelo, Bas Niklo!” the marketing campaign makes use of humour as a stress buster, motivating busy office-goers to swap their each day grind for a much-deserving vacation. The marketing campaign runs in tandem with Cleartrip’s broader Huge Billion Days promotion, highlighting offers on flights, together with worldwide locations.
Cleartrip’s collaboration with Youngun for the OOH marketing campaign provides a enjoyable, relatable edge to its authentic message, connecting emotionally with its viewers whereas emphasising the worth of taking a break. The marketing campaign serves as a well timed reminder to company professionals to step away from the stress of labor and take pleasure in much-needed holidays, because of Cleartrip’s journey presents.
Saksham Jadon, founder and CEO of Youngun, shared, “With this marketing campaign, we needed to create one thing that immediately resonates with the company crowd and frustrations of on a regular basis office-goers. These advertisements are supposed to be each eye-opening and entertaining, encouraging folks to take a break from their nerve-racking routines and profit from Cleartrip’s thrilling presents throughout the festive season.”
Tapping into the on a regular basis realities of company life, we needed to convey a humorous twist to Cleartrip’s Huge Billion Days marketing campaign. Partnering with Youngun, we created a collection of advertisements that resonate with our viewers in a lighthearted but impactful manner. By highlighting the worth of taking a well-deserved break, our OOH marketing campaign goals to attach emotionally and remind busy professionals that there’s at all times an ideal getaway ready for them with Cleartrip,” stated Tavleen Bhatia, CMO, Cleartrip.
Written with the View : afaqs