Freedom Wholesome Cooking Oils has launched a brand new advert marketing campaign, “Courtroom,” highlighting the significance of selecting pure and high quality cooking oil. Set in a courtroom, the advert educates customers concerning the dangers of oil adulteration and emphasises the reliability of Freedom Refined Sunflower Oil for its purity and high quality.
The “Courtroom” marketing campaign by Freedom Wholesome Cooking Oils options model ambassadors Yash and Radhika. Yash, portraying a lawyer, highlights the significance of checking labels and selecting high quality cooking oil. The marketing campaign video emphasises Freedom’s 100% pure sunflower oil, contrasting it with different oils that lack the identical requirements. The advert highlights how packaging can mislead customers into shopping for oils that lack mandatory purity requirements.
P. Chandra Shekhara Reddy, sr. vp, gross sales and advertising and marketing, Gemini Edibles and Fat India, stated, “At Freedom, we place a powerful emphasis on belief and purity—values that health-conscious customers prioritise when choosing their cooking oils. By way of our ‘Courtroom’ marketing campaign, we goal to lift consciousness concerning the significance of discerning product high quality and making knowledgeable decisions. We urge customers to confirm the authenticity of the merchandise they buy and keep away from being deceived by deceptive packaging. Selecting the best sunflower oil is an important step in the direction of a more healthy life-style, and we’re proud to supply a product that customers can depend on with confidence.”
Including to this Chetan Pimpalkhute, GM advertising and marketing, Gemini Edibles and Fat India “The ‘Courtroom’ marketing campaign displays Freedom Cooking Oil’s dedication to empowering customers with knowledgeable decisions for more healthy dwelling. Breaking the clutches of typical stereotype edible oil class TV commercials of joyful household at eating desk, with humour, drama however nonetheless holding up the core model values was the problem. By combining humour and drama with our dedication to transparency and high quality, Freedom Sunflower Oil reinforces its place as a trusted companion in selling wellness and guaranteeing households make more healthy cooking selections.”
Written with the View : afaqs