Wow! Momo, the main QSR model, has made an entry into the FMCG cup noodles section with the launch of Wow! Noodles – a first-of-its-kind vary of desi-Asian flavours, disrupting the moment noodles market. The vary includes a fusion of iconic Asian and Indian flavors, together with Thukpa, Khao Suey, Manchurian, Korean, and Chinese language Bhel.
Increasing nationwide with omnichannel availability Wow! Noodles is accessible throughout all fast commerce platforms equivalent to Instamart, Zepto, Blinkit, BigBasket, Flipkart Minutes, and D Mart Prepared, together with Fashionable Commerce giants like Reliance, Extra Retail, Spencer’s, Spar, and Ratnadeep, amongst others. Moreover, the model has established a presence in 10,000+ common commerce shops throughout 200+ cities and cities. The model can be making its approach into inflight menus of Akasa Air, Air India Categorical, and Spice Jet.
Sagar Daryani, group CEO & founder, Wow! Momo, expressed his pleasure concerning the launch: “At Wow! Momo Meals, innovation is in our DNA. With Wow! Noodles, we’re disrupting the cup noodles class by bringing the right mix of desi and Asian flavors in a format that’s each handy and thrilling. As we proceed to broaden our FMCG footprint, this launch marks a major step in direction of making Wow! Momo a family identify past QSR.”
Mithun Appaiah, CEO, Wow! FMCG, added: “We’re leveraging the robust model fairness of Wow! Momo to make Wow! Noodles a family favorite. With our deal with product innovation and strategic channel growth, we’re assured about an thrilling 12 months forward—bringing new Flavors, scaling our distribution attain, and disrupting the FMCG house.”
Wow! FMCG was launched about 24 months in the past with packaged momos which has disrupted the class to grow to be one of many high promoting manufacturers throughout key channels in a really quick period. With 16 skus in Momos & now with 9 SKUs of cup noodles its obtainable throughout 200+ cities and cities in additional than 10k shops and distribution factors. The division is already at a 60 Cr (ARR) inside a brief period of launching its vary. Lately Wow! Momo FMCG division launched their vary throughout the Center East market with the Lulu group which takes them worldwide.
Written with the View : afaqs