Kia Australia’s new marketing campaign for its EV is taking the web by storm. The advert positions the car as ‘Zombie Proof’ and showcases its new options, similar to Voice Command and Good Park Help.
The marketing campaign has three totally different movies centred across the Zombie apocalypse and was strategically launched throughout the Australian Open.
Executed by Innocean Australia, it exhibits a girl checking her fridge and discovering that she’s out of milk. The newspaper clippings caught on the fridge present that the world has been taken over by Zombies, regardless of this, the girl ventures out to the grocery store to get some milk. She arrives on the grocery store safely and has evaded the zombies given Kia’s new options that make it a quiet automobile.
In one other movie, the identical protagonist who has ventured out to get milk is once more saved from the zombie assault as she makes use of Kia EV’s push button to utilize the brand new Good Park Help function and may get safely inside her automobile.
The marketing campaign’s third movie exhibits two pals out of drinks and one in every of them hits the grocery in one other Kia EV, and like the sooner movies, he too simply navigates via the wrecked city. The person greets the girl from the opposite campaigns outdoors the grocery retailer and after getting the drinks, he places them into his automobile’s built-in mini fridge. The 2 of them head again dwelling of their respective Kia EV’s and attain dwelling safely.
Talking concerning the marketing campaign, Kia Australia GM of Advertising Dean Norbiato says, “A zombie apocalypse set in opposition to sunny Australian suburbia is a singular inventive playground to showcase Kia’s EV vary in a genuinely entertaining manner.”
“We wished to seize that laid-back Aussie spirit and ingenuity and distinctively showcase the function our vary of electrical automobiles, and their options, would play in a fantasy zombie world.”
Written with the View : afaqs