Walmart has launched a brand new brand, its first redesign in virtually 20 years. Revealed on January 13, 2025, the up to date brand contains a bolder font and a richer blue color scheme, whereas retaining the signature yellow “spark” image. The design takes inspiration from founder Sam Walton’s basic trucker hat, mixing the model’s historical past with its modern picture.
Some key options of the model’s refresh:
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The spark image represents the vitality of Walmart and guides prospects throughout all model experiences
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The color palette contains True Blue and Spark Yellow, sustaining the model’s heritage whereas introducing updates
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The tone is relatable and approachable, reflecting Walmart’s numerous buyer base by its model voice, illustrations, and pictures
“Walmart goals to be an inspirational, digital retailer that gives all of the merchandise, manufacturers and companies our prospects want and need. This replace, rooted within the legacy of our founder, Sam Walton, demonstrates our evolving capabilities and longstanding dedication to serve our prospects of in the present day and tomorrow,” stated William White, senior vice chairman and chief advertising officer, Walmart US.
“Whereas the appear and feel of our model is extra modern, our refreshed model identification displays Walmart’s enduring dedication to each Sam’s rules and serving our prospects nevertheless they want us. As our prospects evolve, we are going to too. Our Walmart will at all times be their Walmart, and our model will at all times be a testomony to how we innovate and alter alongside them,” he added.
Written with the View : afaqs