Voltas, a part of TATA, has revived its All-Climate winter marketing campaign in North India, specializing in digital platforms and radio to advertise its All-Climate Scorching and Chilly AC.
The marketing campaign movie highlights ‘Voltas All-Climate Scorching & Chilly ACs’ as a year-round answer, specializing in clever heating for excessive winters, energetic dehumidification for monsoons, and moisture management for winter consolation. The product gives uniform heating and better vitality effectivity in comparison with conventional room heaters
Commenting on the marketing campaign, Deba Ghoshal, head of promoting, Voltas, mentioned, “With the reintroduction of our favorite protagonist, Murthy, in the course of the launch of our Sensible Air AC marketing campaign earlier this yr; we thought now’s the very best time to reintroduce our All- Climate marketing campaign, this winter. Voltas has the best model fairness within the cooling and luxury house, and leads the market in ACs. By combining innovation and consumer-centric advantages, Voltas has at all times redefined consolation whereas making certain a wiser and extra energy-efficient selection for its prospects. This marketing campaign not solely underlines the flexibility of Voltas All-Climate ACs but in addition demonstrates the model’s dedication to addressing seasonal wants with superior expertise, in an fascinating method.”
Ritu Sharda, CCO, Ogilvy India (North), spoke in regards to the marketing campaign and mentioned, “After a protracted sabbatical, this yr Murthy got here again in a refreshing summer season marketing campaign that propelled Voltas’ model progress to new heights. However what was equally joyous was to see how a lot individuals had missed Murthy. Everybody began remembering all of the Murthy tales from the previous. In order a deal with to our customers, and on very fashionable demand, we’re convey bringing them again.”
Written with the View : afaqs