Volkswagen India has unveiled the newest chapter of its Styled to Wander marketing campaign that made its debut on the launch of the Taigun GT Line, this time that includes the just lately launched Volkswagen Virtus GT Line.
Constructing on the success of the Taigun GT Line that was conceptualised to make the coveted ‘GT’ badge extra accessible to clients; Volkswagen India launched the brand new Virtus GT Line, epitomising the sporty aspirations of shoppers who love driving a automotive with the quintessential sedan physique fashion.
The extension of the Styled to Wander storyline brings a recent perspective with the introduction of a mom’s carefree metropolis exploration, juxtaposed towards the sooner father-daughter bonding journey showcased within the Taigun GT Line movie. The brand new marketing campaign maintains the core theme of Styled to Wander, whereas highlighting the Virtus GT Line’s city magnificence and sporty enhancements.
Ashish Gupta, model director, Volkswagen Passenger Vehicles India, stated, “The Virtus GT Line represents the subsequent step in Volkswagen’s dedication to delivering exhilarating efficiency with unmatched fashion. Via the ‘Styled to Wander’ marketing campaign, we goal to convey the joys and class of our GT Line nearer to extra clients, whereas showcasing the flexibility of the Virtus as a sedan that effortlessly blends city magnificence with sporty driving dynamics. With this newest chapter, we have fun a broader, extra inclusive expression of wanderlust—one that’s each bit as daring and adventurous because the vehicles we construct.”
Written with the View : afaqs