Fwd by Myntra’s new advert options India’s chess legends, Gukesh Dommaraju and Viswanathan Anand, in a lighthearted and humorous means. The advert reveals how Anand is making an attempt to be taught Gen Z lingos from Gukesh.
The advert begins with Gukesh getting a tattoo on his arm at a tattoo studio. Anand sits close by, casually asking him the way it feels to be a world champion. Gukesh jokes about how everybody retains asking him about touching the World Chess Championship trophy. He even affords Anand an opportunity to the touch it, saying, “You’ll be able to contact the trophy if you need.”
Anand, nonetheless, fires again with a witty response: “Contact? Mere paas paanch hain! (I’ve 5 of these). Do you wish to contact 4 extra?” This playful banter units the tone for the remainder of the advert.
The dialog then shifts to Anand searching for Gukesh’s assist connecting with Gen Z and studying their phrases. Gukesh hesitates initially, telling Anand that studying that is powerful, particularly at “his age.”
Realising his phrases would possibly sound impolite, Gukesh rapidly corrects himself, saying, “… at your stature, I meant.” He explains that understanding popular culture is vital.
To show he’s not out of contact, Anand stands up and strikes a Michael Jackson pose, proudly declaring, “I do know Michael Jackson.” Amused however unconvinced, Gukesh suggests Anand store for “Gen Z” garments on Fwd by Myntra.
He jokes that even when Anand can’t grasp the lingo, at the least his trendy outfits, or “drip,” would possibly assist him join with the youthful technology. He then suggests Anand to buy from Fwd by Myntra.
Produced by promoting company Braindad, the advert mixes humour with a message about bridging generational gaps and staying stylish, all whereas showcasing Fwd by Myntra because the go-to platform for contemporary trend.
Wrote and directed this movie for Fwd by Myntra that includes the world champions- @DGukesh and @vishy64theking . Produced by us at @braindaddotco however largely by Devarsh! pic.twitter.com/QJevgLmTFJ
— vishal dayama (@VishalDayama) January 16, 2025
Gukesh grew to become the youngest world chess champion in December 2024 by defeating Ding Liren within the World Championship match held in Singapore. He’s a member of the WestBridge Anand Chess Academy, which was co-founded by Viswanathan Anand. That is his second model endorsement, following RBL Financial institution.
Written with the View : afaqs