The Promoting Companies Affiliation of India has introduced that Vikram Sakhuja will obtain the AAAI Lifetime Achievement Award for 2024, recognising his vital contributions to the promoting business.
Vikram Sakhuja, an IIT Delhi and IIM Calcutta alumnus, has almost 40 years of expertise with business giants like P&G, Coca-Cola, Star TV, WPP, and Madison. He started his profession as a DCM Administration Trainee in 1984 and after his MBA joined P&G in 1988 dealing with advertising and marketing analysis and media, he moved to Coca-Cola, the place he managed model advertising and marketing for 5 years. He later joined Star TV as EVP Advertising and marketing earlier than becoming a member of the WPP group in 2001, finally changing into the primary Indian International CEO of a world promoting and media company. At the moment, Vikram is the fairness accomplice and Group CEO of Madison.
Vikram Sakhuja has held management roles at Mindshare and GroupM South Asia, chaired FICCI’s Promoting and Advertising and marketing Committee, and served on the boards of BARC and AAAI. He has been recognised within the Financial Instances’ checklist of influential folks and invited to talk at boards just like the World Financial Discussion board. Beneath his management, GroupM launched progressive practices in cellular, social media, and content material. He has launched manufacturers like Ariel and Sprite and led analysis initiatives like BASES and the Conversion Mannequin. Vikram performed a key position in establishing India’s first Media AOR and has assisted in shaping the nation’s promoting panorama.
On Vikram’s choice as this yr’s AAAI Lifetime Achievement Award winner, AAAI President Prasanth Kumar mentioned, “On behalf of your complete business, it’s a profound privilege to current Vikram Sakhuja with the AAAI Lifetime achievement Award 2024. It’s a pleasure to rejoice this second in addition to specific gratitude to Vikram Sakhuja’s contributions to the media and promoting business. Vikram’s visionary management and relentless pursuit of innovation have constantly helped media businesses to form progressively. Having labored intently with Vikram, his exceptional journey, from leading edge advertising and marketing methods to driving transformative business change, continues to encourage professionals throughout the board. This recognition is a testomony to his dedication and immense efforts that has mirrored the invaluable affect he has had on the business.”
Anupriya Acharya, chairperson, AAAI Lifetime Achievement Award Choice Committee added, “Vikram’s unparalleled three-decade contribution has revolutionised our business. His distinctive experience in media, advertising and marketing, and promoting, mixed together with his relentless pursuit of excellence, units him aside. His management expertise are unmatched, as he mentors and conjures up the following technology of business leaders. It has been an absolute honour to work with him intently each at work in addition to within the business boards. And I’m thrilled, proud, and eagerly anticipate Vikram being awarded this highest honour of our business, recognising his extraordinary affect and lasting legacy.”
Written with the View : afaqs