Vidya Balan and Farhan Akhtar’s help for Rohit Sharma fuels PR marketing campaign hypothesis

Rohit Sharma, Indian cricket captain, has change into a subject of widespread dialogue after opting out of captaincy within the final match of the Border-Gavaskar Trophy. The choice led to hypothesis about his future in Take a look at cricket, prompting Sharma to deal with the rumours in a 15-minute mid-match interview, throughout which he denied plans to retire from the format.

Following the interview, Bollywood actors Vidya Balan and Farhan Akhtar expressed their help for Sharma on social media.

Balan posted on X (previously referred to as Twitter): “Rohit Sharma, what a SUPERSTAR !! To take a pause & catch your breath requires braveness … Extra energy to you … Respect !!”

Nevertheless, the publish shortly attracted scrutiny. Group Notes on X flagged the tweet as probably violating the platform’s pointers on undisclosed sponsored posts, stating:

“Group Notes: This publish by Vidya Balan seems to be an undisclosed sponsored publish, which violates the platform’s Phrases of Service. Sponsored posts should be transparently disclosed in line with X’s pointers.”

Though the Group Notes have been later eliminated, the controversy persevered, with some customers accusing Balan of sharing this as PR exercise and getting paid for doing this. 

Critics on Instagram additionally claimed that her publish was an identical to a WhatsApp-forwarded textual content. Balan reportedly deleted the publish after screenshots went viral.

Including to the intrigue, Farhan Akhtar additionally posted his help on Instagram, referring to Sharma as a “celebrity” and expressing hope to see him return to the sphere quickly. Sharma’s spouse, Ritika Sajdeh, responded to Akhtar’s publish with a tear emoji, additional fueling hypothesis.

Curiously, neither Balan nor Akhtar follows Sharma on social media, elevating questions concerning the nature of the posts. The timing of those posts has led to hypothesis about potential PR involvement in managing the narrative surrounding Sharma’s dangerous efficiency within the check matches.


Written with the View : afaqs