Birla Opus Paints, a part of Aditya Birla Group’s Grasim Industries, has launched its new marketing campaign – ‘Birla Opus Assurance’. The initiative introduces an assurance programme within the Indian paint trade, specializing in product high quality and buyer satisfaction.
The model movies clarify the ‘Birla Opus Assurance’ provide, the place Birla Opus Paints will redo portray freed from cost if wanted. The one-year re-painting guarantee covers all climate circumstances, making certain the partitions are protected via all 4 seasons. This assurance is an added assure on prime of the prevailing product guarantee.
The advert marketing campaign options model ambassadors Vicky Kaushal and Rashmika Mandanna, persevering with their affiliation with Birla Opus Paints. The TVCs additionally embrace Ranveer Shorey, Murali Sharma, Seema Pahwa, and Jaaved Jaaferi in separate movies. Vicky and Rashmika showcase totally different seems and spotlight the model’s promise whereas acknowledging the design and building group for recommending Birla Opus Paints. The marketing campaign goals to bolster Birla Opus Paints as a dependable model with superior merchandise.
Commenting on the marketing campaign, Rakshit Hargave, CEO, Birla Opus Paints, stated, “Our ‘Birla Opus Assurance’ initiative displays our deep-rooted perception within the distinctive high quality and efficiency of our merchandise. We perceive that portray properties is a major determination for shoppers, and ‘Birla Opus Assurance’ is our manner of offering them with full peace of thoughts, reinforcing our dedication to being a very consumer-centric model.”
Inderpreet Singh, advertising and marketing head, Birla Opus Paints, added, “We unveil ‘Birla Opus Assurance’ as we ascend in our communication journey, it’s a daring assertion of confidence in our merchandise’ high quality. The movies strike an ideal stability between humour and reassurance, with Vicky and Rashmika including their appeal in numerous seems and conditions. By means of Birla Opus Assurance, we’re constructing a model that actually delivers on its phrase.”
Sachin Kamble, chief inventive officer, Leo – South Asia, “For ‘Birla Opus Assurance’, we tapped deeply into the Indian mindset of worth, belief, and high quality service. To handle on a regular basis client issues, we introduced within the opinion specialists – the sellers, contractors, architects to convey the Birla Opus promise of high quality to life. Led by Vicky and Rashmika every movie makes use of humour, storytelling, and character to reiterate the model promise that Birla Opus Paints stands by its product with confidence, backed by a free repainting assurance.”
The ‘Birla Opus Assurance’ marketing campaign will probably be amplified throughout Hindi and all main regional languages via a complete activation encompassing TV, Digital, and Print aiming to drive client confidence and encourage trials.
Company credit:
Shopper: Birla Opus Paints
Artistic Company: Leo India
Written with the View : afaqs
