Veeba, a sauces and condiments model, has launched a marketing campaign, “Mehnat Ka Phal Veeba Hota Hai”, highlighting how meals serves as a reward for on a regular basis achievements, from college successes to work and exercises.
Created by Monumental, the marketing campaign options three movies that spotlight real-life moments of feat. Every story exhibits how individuals throughout India flip to meals to have fun their wins, with Veeba’s vary of sauces, spreads, and dressings as a part of these moments.
“Meals has all the time been extra than simply purposeful in Indian tradition—it’s emotion, celebration, and reward all rolled into one,” mentioned Viraj Bahl, founder and managing director of Veeba. “With ‘Mehnat Ka Phal Veeba Hota Hai,’ we’re celebrating a deeply ingrained a part of our tradition—the enjoyment of rewarding ourselves and our family members with good meals after a day of exhausting work. These moments of celebration are common, and we’re grateful, at Veeba, to be a small a part of them via the meals individuals share.”
Sindhu Sharma, nationwide inventive director (North) at Monumental Manufacturers mentioned, “We’re tremendous excited to share our newest marketing campaign for Veeba. It’s all about celebrating the enjoyment of excellent meals after all of the exhausting work we put in. Haven’t all of us felt that crushing disappointment while you come dwelling, hungry and drained, solely to seek out the meals’s a complete letdown? Absolute temper killer, proper? That’s the place the thought behind ‘mehnat ka phal Veeba hota hai’ got here from. In spite of everything the trouble you set into your day, good meals isn’t only a need—it’s what you really deserve. And with Veeba, it’s precisely what you get!”
The marketing campaign will attain audiences via tv, digital platforms, and social media. On-ground activations are additionally deliberate to interact customers and join the message to their each day lives.
Written with the View : afaqs