This Valentine’s Day, Vaaree, a curated house market, launches a marketing campaign aimed toward trendy {couples} who discover intimacy in shared experiences, like constructing a house collectively.
The marketing campaign targets {couples} of their late 20s and 30s who see house décor as a bonding expertise. Vaaree highlights how a accomplice’s style in house design might be a beautiful high quality, including a enjoyable twist to the idea of “house enchancment.”
The movie exhibits two {couples} in a Valentine’s Day setting, playfully discussing house décor, from cushions to lighting. Their dialog, whereas romantic, has a humorous tone as they speak about “doing the room” collectively, highlighting the connection that comes from creating a house that displays their personalities.
The marketing campaign additionally promotes Vaaree’s Valentine’s Day Sale, providing as much as 75% off on quite a lot of house merchandise. The sale consists of mattress linens, dinnerware, throws, and furnishings, catering to {couples} seeking to enhance their house.
“At Vaaree, we imagine a house is extra than simply 4 partitions—it’s a mirrored image of your story as a pair. This Valentine’s Day, we’re encouraging {couples} to bond over the enjoyment of making an area that feels uniquely theirs, with merchandise which are quality-checked, thoughtfully curated and at reasonably priced pricing,” stated Garima Luthra, co-founder, Vaaree.
Written with the View : afaqs